消费者体验与文创产品设计:从功能性到情感性的转变  

Consumer Experience and Cultural and Creative Product Design:the Transition from Functional to Emotional

作　　者：叶舒飏 YE Shu-yang(School of Digital Culture and Innovation,Nanjing City Vocational College,Nanjing 210000,China)

机构地区：[1]南京城市职业学院数字文创学院,江苏南京210000

出　　处：《绿色包装》2025年第2期153-157,共5页Green Packaging

基　　金：2023年江苏省高校哲学社会科学研究项目(新媒体时代视觉传达设计专业的“动态化”教学变革研究2023SJYB0835)。

摘　　要：随着时代发展,消费者对文创产品的需求不再局限于功能,愈发重视情感性。本文深入剖析这种转变的内在动因,探讨文创产品设计方向从功能性到情感性的转变,并从情感共鸣、互动体验、理念共享三个方面提出了情感性转变的具体策略。强调通过巧妙设计激发消费者情感共鸣,使文创产品不仅满足实用需求,更成为传递情感与文化价值的载体。本文为文创产业从业者在产品设计与开发方面提供具有前瞻性与实践指导意义的思路与方向,以期推动文创产品市场发展。With the development of The Times,consumers’demand for cultural and creative products is no longer limited to function,and more attention is paid to emotion.This paper deeply analyzes the internal motivation of this change,discusses the change of cultural and creative product design direction from functionality to sensibility,and puts forward the specific strategy of emotional transformation from three aspects:emotional resonance,interactive experience and concept sharing.The emphasis is on stimulating consumers’emotional resonance through clever design,so that cultural and creative products not only meet practical needs,but also become the carrier of conveying emotions and cultural values.This paper provides forward-looking and practical guidance for the practitioners of cultural and creative industry in product design and development,in order to promote the development of cultural and creative products market.

关 键 词：消费者体验 文创产品 功能性 情感性 

分 类 号：TB472[一般工业技术—工业设计]