徽文化符号元素在文创产品包装设计中的应用研究  

Research on the Application of Emblem Cultural Symbol Elements in Packaging Design of Cultural and Creative Products

作　　者：王晓俊[1] Wang Xiao-jun(School of Art,Anhui Xinhua University,Hefei 230088,China)

机构地区：[1]安徽新华学院艺术学院,安徽合肥230088

出　　处：《绿色包装》2025年第2期202-205,共4页Green Packaging

基　　金：安徽省教育厅人文社科重点研究项目(绘画视域下徽州文化符号发展与应用研究SK2021A0787);安徽省高校哲学社会科学研究项目(乡村振兴视域下徽州古村落文化的数字化传承与保护研究2023AH051804);安徽省高校人文社科重点研究基地项目(数字动漫艺术在非物质文化遗产传承中的创新应用研究——以皮影艺术为例SK2020A0612);安徽新华学院校级研究所项目(数字化乡村振兴设计研究所202402)。

摘　　要：徽州文化是中国传统文化的重要组成部分,具有深厚的历史底蕴和独特的文化魅力。随着文创产业的兴起,徽州文化符号在文创产品包装设计中的应用也越来越广泛。本文以旅游文创产品包装的现状及存在的问题为出发点,分析如何将徽文化符号应用到文创产品包装中。提出旅游文创产品包装设计的创新策略,以期为现代旅游文创产品包装设计提供丰富的创作素材。Huizhou culture is an important part of Chinese traditional culture,with deep historical heritage and unique cultural charm.With the rise of cultural and creative industries,the application of Huizhou cultural symbols in the packaging design of cultural and creative products has become more and more extensive.This paper takes the status quo and existing problems of tourism cultural and creative product packaging as the starting point,and analyses how to apply Huizhou cultural symbols to cultural and creative product packaging.It puts forward the innovative strategy of tourism cultural and creative product packaging design,with a view to providing rich creative materials for modern tourism cultural and creative product packaging design.

关 键 词：徽州 文化符号 文创产品 包装设计 应用 

分 类 号：TB48[一般工业技术—包装工程]