翻转课堂模式在高校网络营销教学中的创新应用  

The Innovative Application of the Flipped Classroom Model in College Network Marketing Teaching

作　　者：杜文 DU Wen(Yongcheng Vocational College,Yongcheng,Henan 476699)

机构地区：[1]永城职业学院,河南永城476699

出　　处：《科教导刊》2025年第7期18-20,共3页The Guide Of Science & Education

摘　　要：文章聚焦于翻转课堂模式在高校网络营销教学中的创新应用,深入剖析了当前网络营销教学面临的挑战与不足,并提出了翻转课堂在学习材料个性化定制、课堂高效互动构建、多元化评估体系建立以及课后拓展学习深化等方面改进高校网络营销教学的策略,旨在从根本上提升网络营销专业教学质量,为培养能紧跟数字化时代步伐、具备卓越营销能力的高素质人才奠定坚实的基础。The article focuses on the innovative application of the flipped classroom model in the teaching of online marketing in universities.It deeply analyzes the challenges and shortcomings faced by current online marketing teaching,and proposes strategies for improving online marketing teaching in universities through personalized customization of learning materials,efficient interactive construction in the classroom,establishment of diversified evaluation systems,and deepening of after-school learning expansion.The aim is to fundamentally enhance the teaching quality of online marketing majors and lay a solid foundation for cultivating high-quality talents who can keep up with the pace of the digital age and have excellent marketing abilities.

关 键 词：翻转课堂 网络营销 教学创新 

分 类 号：G642[文化科学—高等教育学]