“共同体美学”视域下审美互动对跨文化传播效果的影响分析  

Analysis of the Influence of Aesthetic Interaction on the Effect of Cross-Cultural Communication from the Perspective of Community Aesthetics

作　　者：李碧霄 LI Bixiao(Hubei University of Arts and Sciences,Xiangyang Hubei 441024,China)

机构地区：[1]湖北文理学院文学与传媒学院,湖北襄阳441053

出　　处：《襄阳职业技术学院学报》2025年第2期132-136,共5页Journal of Xiangyang Polytechnic

摘　　要：影视作品的再现代化是民族文化现代化议题的延伸,将民族优秀传统文化及观念通过影视为媒介进行跨文化传播是构建国际话语体系和文化主动权的重要环节。在构建人类命运共同体的时代大背景下,跨文化叙事策略需要兼顾更加多元的层面并形成传播共同体方能扩大影响力达到预期效果。通过多方审美行为的互动而形成的美学共同体为研究文化影响力扩张提供了更加开阔的视野。根据共同体美学的理论框架对相关传播案例中作者与受众、商业与艺术、传统与前沿三个主要方面的互动行为对作品美学塑造的影响路径进行分析,并结合宣传效果进行归纳与策略探析,丰富该本土化理论路径在跨文化传播实践中的意义。The re-modernization of film and television works is an extension of the issue of national cultural modernization,and the cross-cultural dissemination of excellent traditional culture and concepts through film and television is an important part of building an international discourse system and cultural initiative.In the context of building a community with a shared future for mankind,cross-cultural narrative strategies need to take into account more diverse levels and form a communication community in order to expand influence and achieve the desired results.The aesthetic community formed through the interaction of multiple aesthetic behaviors provides a broader vision for the study of the expansion of cultural influence.According to the theoretical framework of community aesthetics,this paper analyzes the influence path of the interaction between the author and the audience,business and art,and tradition and frontier on the aesthetic shaping of the works in the relevant communication cases,and analyzes the induction and strategy combined with the publicity effect,so as to enrich the significance of the localization theory path in the practice of cross-cultural communication.

关 键 词：“共同体美学” 跨文化传播 影视传播 

分 类 号：G206[文化科学—传播学]