文化题材网络小说成功“出海”原因浅析  

Analysis of the Reasons for the Success of Cultural Online Novels"Going Abroad"

作　　者：全丽琴 彭玲 QUAN Liqin;PENG Ling(School of Literature,Hunan University of Humanities,Science and Technology,Loudi Hunan,417000,China)

机构地区：[1]湖南人文科技学院文学院,湖南娄底417000

出　　处：《文化创新比较研究》2025年第9期164-168,共5页Comparative Study of Cultural Innovation

摘　　要：随着文化全球化进程的不断推进,文化题材网络小说在海外市场取得了巨大成功。文化题材网络小说成功“出海”是文化环境、读者需求、数智技术等多种因素合力作用的结果。其一,自信的国内文化环境为文化题材网络小说“出海”提供了动力,开放的国际文化环境为其“出海”提供机会;其二,满足海外读者猎奇、娱乐、审美及情感等需求是文化题材网络小说“出海”的重要条件;其三,数智技术的革新提升了小说的翻译效率与质量,促进了小说的IP开发与产业融合,为文化题材网络小说成功“出海”提供了保障。文化题材网络小说的成功“出海”既是文化自信的生动体现,也是技术赋能文化传播的典型案例。这一现象不仅展现了中国文化软实力的提升,更为中国文化走向世界开辟了新的路径,对推动文化产业高质量发展具有重要的启示意义。With the continuous advancement of cultural globalization,cultural network novels have achieved great success in overseas markets.The successful"going abroad"of culture-themed network novels is the result of the combined effect of various factors such as cultural environment,readers'needs and digital intelligence technology.First,the confident domestic cultural environment provides impetus for the"going abroad"of culture-themed network novels,and the open international cultural environment provides opportunities for its"going abroad";secondly,to meet the needs of overseas readers for novelty,entertainment,aesthetics and emotion is an important condition for cultural network novels to"go abroad";third,the innovation of digital intelligence technology has improved the translation efficiency and quality of novels,promoted the IP development and industrial integration of novels,and provided a guarantee for the successful"going abroad"of culture-themed online novels.The successful"going abroad"of culture-themed network novels is not only a vivid manifestation of cultural self-confidence,but also a typical case of technology-enabled cultural transmission.This phenomenon not only shows the improvement of China's cultural soft power,but also opens up a new path for Chinese culture to go to the world,and has important implications for promoting the high-quality development of cultural industry.

关 键 词：文化题材 网络小说 出海 文化环境 读者需求 数智技术 

分 类 号：I207.42[文学—中国文学]