场域理论视域下青年群体短视频内容生产的异化及消解路径  

Alienation and dissolution path of short video content production of youth groups from the field theory perspective

作　　者：赵中华 李宇安 ZHAO Zhonghua;LI Yu'an(School of Marxism,South China University of Technology,Guangzhou 510641,China;School of Humanities and Communication,Guangdong University of Finance&Economics,Guangzhou 510320,China)

机构地区：[1]华南理工大学马克思主义学院,广州510641 [2]广东财经大学人文与传播学院,广州510320

出　　处：《浙江理工大学学报(社会科学版)》2025年第2期227-235,共9页Journal of Zhejiang Sci-Tech University:Social Sciences

基　　金：广东省哲学社会科学规划项目(GD22CZX001)。

摘　　要：移动短视频已融入社会大众的日常生活,大量青年以短视频创作者的身份进行青年短视频内容生产活动,赋予了短视频“年轻化”“时代化”的生活图景。青年短视频作为青年展现自我形象、构建文化圈层的重要场所,在资本市场下异化为脱离其本质的对抗性力量,主要表现为数字美颜下的自我沉溺、高度同质化的沉迷狂欢、技术化身体与隐私曝光、虚假摆拍之风盛行。以场域理论为视角,透视青年群体短视频内容生产的异化,发现其主要动因是场域自主性缺乏加剧青年短视频秩序失衡、资本争夺诱发青年短视频内容失实和惯习制约造成青年短视频策略失调。基于此,应明确责任,确保短视频场域有序运行;规制资本,重建短视频场域良好秩序;重塑惯习,培养青年创作者数字素养,以优化短视频场域,从而形成风清气正的短视频生态空间。Mobile short videos have become an intergral part of the daily life of the public,and a large number of young people are engaged in short video content production activities as short video creators,giving short videos a "youthful" and "modernized" life picture.As an important place for young people to show their self-image and build cultural circles,youth short videos have been alienated into a confrontational force that is detached from its essence in the capital market,mainly manifested in self-indulgence under digital beauty,highly homogenized obsessive revelry,technologically exposed bodies and privacy,and the prevalence of false posing.Taking the field theory as a perspective,the alienation of short video content production among youth groups is found to be mainly motivated by the lack of field autonomy that exacerbates the order imbalance of youth short videos,capital competition that induces inaccurate content of youth short videos,and inertia constraints that result in the dysfunctional strategies of youth short videos.Based on this,the short video field should be optimized by clarifying responsibilities to ensure the orderly operation of the short video field,regulating capital to rebuild a good order in the short video field,and reshaping habits to cultivate digital literacy among young creators,so as to form a clear and positive short video ecological space.

关 键 词：场域理论 青年群体 短视频 内容生产 风险治理 

分 类 号：G206[文化科学—传播学]