基于人工智能背景下高校招生宣传数字化转型路径研究  

Research on the Digital Transformation Path of College Enrollment Promotion Based on Artificial Intelligence Background

作　　者：李莉 崔林萍 邬莹莹 LI Li;CUI Linping;WU Yingying(Hengxing University,Qingdao Shandong 266100,China)

机构地区：[1]青岛恒星科技学院,山东青岛266100

出　　处：《信息与电脑》2025年第4期215-217,共3页Information & Computer

基　　金：青岛恒星科技学院2023年度高等教育研究课题。

摘　　要：在人工智能技术高速发展的时代,高校招生宣传亟须顺应数字化浪潮,以实现更精准、更高效、更具互动性的宣传效果。研究立足人工智能的应用背景,探讨了高校招生宣传数字化转型的意义、原则和具体路径。研究表明,借助智能算法与大数据分析,高校可以更全面地了解目标生源需求,实现个性化的招生宣传。同时,虚拟现实、在线直播与智能问答等技术手段的综合应用,可有效提升招生宣传的用户体验,增强高校品牌形象与吸引力。通过分析人工智能在高校招生宣传中的应用成效与实际案例,研究提出了一系列可行的转型策略,以期为国家高等教育在数字时代的发展提供参考和借鉴。In the era of rapid development of artificial intelligence technology,college enrollment promotion urgently needs to adapt to the digital wave to achieve more accurate,efficient,and interactive promotional effects.The study is based on the application background of artificial intelligence and explores the significance,principles,and specific paths of digital transformation in college enrollment promotion.Research has shown that with the help of intelligent algorithms and big data analysis,universities can have a more comprehensive understanding of the needs of target students and achieve personalized enrollment promotion.At the same time,the comprehensive application of technologies such as virtual reality,online live streaming,and intelligent Q&A can effectively enhance the user experience of enrollment promotion,thereby enhancing the brand image and attractiveness of universities.By analyzing the application effectiveness and practical cases of artificial intelligence in college enrollment promotion,the study proposes a series of feasible transformation strategies to provide reference and inspiration for the development of national higher education in the digital age.

关 键 词：人工智能 高校招生 数字化转型 大数据 

分 类 号：G43[文化科学—教育学]