基于演化博弈的高品质农产品供应链质量策略研究  

Quality Strategies for the Supply Chain of High-quality Agricultural Products Based on Evolutionary Game Theory

作　　者：刘蕾[1] LIU Lei(Taizhou University,Taizhou,Jiangsu 225300,China)

机构地区：[1]泰州学院,江苏泰州225300

出　　处：《物流技术》2025年第3期49-60,共12页Logistics Technology

基　　金：江苏省高校哲学社会科学研究项目(2024SJYB1696);江苏省青蓝工程(中青年学术带头人)资助项目(2019JGC08)。

摘　　要：在消费升级的背景下,农产品的质量和对农产品质量的信任成为发展高品质农业亟需解决的问题。为了促进高品质农产品的发展,从基本功能的角度出发,将农产品供应链概括为农产品供给方、农产品中间商和消费者三类主体,并基于现实中农产品供应链体系的主体与业务关系,总结了相关领域的企业图谱,并对其流通渠道与结构进行了分析。在此基础上,从供应链连接供给与需求的角度,构建了农产品供应链质量策略的演化博弈模型,并进行了均衡质量策略分析。基于研究结果,提出了促进高品质农产品供应链发展的策略,包括:将高质量生产与普通生产间的成本差异控制在较小范围内,以促进农产品供给方开展高质量生产;营造严苛的质量检测氛围,通过极高的惩罚和赔偿,引导农产品中间商采用严格检测的策略;加强相关标准、认证体系的统一,加大农产品质量宣传力度,提升消费者的认知。The quality of agricultural products and the trust in their quality have become key issues in the development of high-quality agriculture under the background of consumption upgrading.In order to promote the development of high-quality agricultural products,this study categorizes the supply chain into three main entities,namely,the agricultural product suppliers,intermediaries,and consumers from the perspective of the basic functions.In addition,based on the real-world relationship among those entities within the agricultural supply chain,an enterprise map is summarized along with analysis of the flow channels and structures.Subsequently,an evolutionary game model for quality strategies in the agricultural supply chain is developed and the equilibrium quality strategies are analyzed judging from how the supply chain connects supply and demand.Based on the research findings,the study proposes strategies for promoting the development of high-quality agricultural product supply chains:controlling the cost difference between high-quality and regular production to a narrow range to encourage suppliers to engage in high-quality production;creating a strict quality inspection atmosphere by implementing severe penalties and compensations to guide intermediaries to adopt rigorous inspection strategies;and also strengthening the unification of relevant standards and certification systems and increasing efforts to promote agricultural product quality to enhance consumer awareness.

关 键 词：高品质农产品 农产品供应链 质量管控 博弈分析 

分 类 号：F274[经济管理—企业管理] F762[经济管理—国民经济]