中华文明智能传播的理论建构和实践路径  

Theoretical Construction and Implementation Approaches of the Intelligent Communication of Chinese Civilization

作　　者：陈默[1] 张浩坤 CHEN Mo;ZHANG Haokun(School of Chinese Studies and Cultural Exchange,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学国际文化交流学院,北京100872

出　　处：《云南师范大学学报(哲学社会科学版)》2025年第2期21-31,共11页Journal of Yunnan Normal University:Humanities and Social Sciences Edition

基　　金：国家社会科学基金项目“中文第二语言学习者语音能力的评估与训练”(23BYY140);教育部中外人文交流中心与教师中外人文交流能力培养研究院2024~2025年度人文交流专项研究课题“基于巴基斯坦中文学习者的教育数字游戏资源的设计与评估研究”(HNUJL202415)。

摘　　要：文章探讨了中华文明国际传播的时代背景,阐释了文明连续性、创新性、包容性与和平性对传播理论和路径的决定作用,剖析了年轻受众数量可观、文明符号略有局限、语言传播颓势稍显及数智内容兴起等现状。同时结合智能传播理论,论证了人工智能在内容生产、分发及效果评估中的应用。基于此提出“加强顶层设计,构建全局架构”“更新思维逻辑,人机互补并进”“聚焦年轻群体,活化文明符号”“打通信息孤岛,铸造反馈网络”等途径,旨在推动中华文明在国际传播中焕发新活力,为构建人类命运共同体提供坚实的文明力量。This study examines the historical context of the international spread of Chinese civilization,elucidating how its defining characteristics,including continuity,innovation,inclusivity,and pacifism,determine the theoretical frameworks and implementation approaches.By analyzing the current challenges,including the dominance of younger audiences,some limitations in civilizational symbols,emerging declines in linguistic outreach,and the rise of digital and intelligent content,the study integrates the intelligent communication theory to demonstrate the artificial intelligence’s application in content production,distribution,and impact evaluation.Accordingly,the paper proposes a four-pronged strategy:strengthening the top-level design to establish a comprehensive framework,renewing the cognitive paradigms through human-AI collaborative mechanisms,revitalizing cultural symbols tailored for youth engagement,and dismantling information silos to forge responsive feedback networks.These approaches aim to infuse new vitality into the international spread of Chinese civilization,ultimately contributing some civilizational wisdom to the construction of a global community with a shared future for mankind.

关 键 词：中华文明 国际传播 智能传播理论 传播路径 文化传播 

分 类 号：H195[语言文字—汉语] G206.3[文化科学—传播学]