博物馆儿童文创产品的设计开发策略  

DESIGN AND DEVELOPMENT STRATEGIES FOR CHILDREN'S CULTURAL AND CREATIVE PRODUCTS IN MUSEUMS

作　　者：王昕宇[1] 李维钰 马千翙 WANG XINYU;LI WEIYU;MA QIANHUI

机构地区：[1]天津美术学院设计艺术学院

出　　处：《设计》2025年第5期66-69,共4页Design

基　　金：天津市教委科研计划项目成果(2019SK101)设计伦理学研究。

摘　　要：探索基于儿童教育和设计伦理的博物馆儿童文创产品设计开发新思路及新方法。结合设计伦理原则,明确开发对象和研发特色,对博物馆儿童文创产品开发的可行性策略进行了分析与方法总结。儿童文创产品设计应考虑儿童群体的需求,提升知识性、主题性、趣味性和安全性,增进儿童与博物馆馆藏文物间的互动交流,从而促进文化传承与美育培养。对开发对象进行合理定位、研发特色文化IP、建构亲子共同话题场景、创新文创产品多元化呈现形式等,不断完善符合儿童发展特点的儿童文创产品设计开发策略。Explores new ideas and methods for the design and development of museum children's cultural products based on children's education and design ethics.Combined with the principles of design ethics,we clarified the development objects and R&D features.We analyzed and summarized the feasible strategies for the development of museums children's cultural and creative products.The design of children's cultural and creative products should take into account the needs of the children's group,enhance the knowledge,theme,fun,and safety,and improve the interaction and communication between children and the museum's collection of cultural relics,to promote the cultural inheritance and the cultivation of aesthetic education.Reasonable positioning of the development object,research,and development of special cultural IP,construction of parent-child common topic scenarios,and innovation of diversified forms of presentation of cultural and creative products,to continuously improve the design and development strategy of children's cultural and creative products in line with the characteristics of the children's development.

关 键 词：博物馆 儿童文创产品 儿童教育 设计伦理 开发策略 

分 类 号：J04[艺术—艺术理论]