中国学者在消费者研究领域的国际化进程沿革——基于知识图谱的文献计量分析  

The Internationalization Process of Chinese Scholars in the Field of Consumer Research——A Bibliometric Analysis Based on Knowledge Map

作　　者：伍美虹 梁永恒 余伊琦 Wu Meihong;Liang Yongheng;Yu Yiqi(School of Management,Fudan University;School of Business,Soochow University)

机构地区：[1]复旦大学管理学院 [2]苏州大学商学院

出　　处：《营销科学学报》2025年第2期40-56,共17页Journal of Marketing Science

基　　金：国家自然科学基金青年基金项目(编号:72302054)的资助。

摘　　要：近年来,中国学者在消费者研究领域的论文不断发表在国际重要营销学和管理学期刊。为了全面刻画和分析中国学者在消费者研究领域的国际化进程,本研究系统梳理了来自中国高校和研究机构的中国学者在国际重要期刊发表的研究成果,就中国学者的发文量变化、合作模式转变、研究主题变迁等进行了文献计量分析。结合中国营销学科的历史发展背景,本研究将中国学者在消费者研究领域的国际化进程分为启蒙期(1998—2009年)、成长期(2010—2018年)、开拓期(2019—2023年)3个发展阶段,并应用知识图谱的理论和方法,进一步分析了中国学者在3个阶段的研究方法和研究主题的发展变化。最后,本研究绘制了关键词战略坐标图,探讨了中国学者所关注的消费者研究主题的现状和未来发展态势。经过20多年的发展,中国学者从最初与海外学者开展合作为主、跟随和沿袭西方消费者研究的主题,到自主构建中国高校的内部合作网络、自觉挖掘新消费现象,尤其是中国情境下的消费现象和消费者特点,逐渐形成了自己的学术共同体和影响力,也为消费者研究的国际学术共同体作出了贡献。In recent years,academic articles by Chinese scholars in the field of consumer research have been continuously published in leading marketing and management journals.To better depict the internationalization process of Chinese scholars in the field of consumer research,this paper reviews academic articles published by Chinese scholars from Chinese universities and institutions in leading marketing and management journals.A quantitative analysis is conducted on aspects such as the changes in publication volume,research collaboration networks,and funding support for Chinese scholars.Taking into account the historical development background of the marketing discipline in China,this paper divides the internationalization process of Chinese scholars in the domain of consumer research into three developmental stages:the enlightenment period(1998-2009),the growth period(2010-2018),and the expansion period(2019-2023).Using the methods of knowledge mapping,the paper further analyzes the evolution of research methods and research themes of Chinese scholars across these three stages.Finally,a strategic diagram of keywords is drawn to explore the current status and future development trends of the research themes focused on by Chinese scholars.Over more than twenty years of development,Chinese scholars have evolved from collaborating with overseas scholars and following western consumer research topics to independently building internal collaboration networks and consciously exploring new phenomena,especially consumer phenomena and characteristics in the Chinese context.This gradual evolution has led to the formation of their own academic community and influence,contributing to the international academic community of consumer research.

关 键 词：中国学者 消费者研究 文献综述 文献计量 知识图谱 

分 类 号：F713.5[经济管理—市场营销]