新媒体传播视角下非遗造纸工艺传承创新研究  

Research on Non-Hereditary Innovation of Papermaking Process from the Perspective of New Media Communication

作　　者：蒋晓丽 马骥 JIANG Xiaoli;MA Ji(Xi’an Aeronautical Polytechnic Institute,Xi’an 710089,China)

机构地区：[1]西安航空职业技术学院,陕西西安710089

出　　处：《造纸科学与技术》2025年第3期146-149,共4页Paper Science And Technology

基　　金：中华出版促进会2024年度专项课题(2024ZBCH-JYZC11)。

摘　　要：传统造纸工艺是我国珍贵的非物质文化遗产之一,对造纸工艺的有效保护和创新传承已经刻不容缓。在新媒体传播视角下,造纸工艺的传播方式或多或少会发生改变,并拥有新媒体的特征。基于此,阐述了新媒体时代背景下造纸工艺传播方式的转变,分析了利用新媒体进行非遗传播面临的挑战,梳理了传统非遗造纸工艺传承与数字化传播的文化价值、技术价值和历史价值等,并从多方面提出新媒体传播背景下非遗造纸工艺传承创新路径,如设计造纸工艺的VR互动体验、造纸工艺的全息影像展示,以及打造传统手工造纸工艺数字藏品等,以期通过革新传播方式缓解非遗造纸工艺传承危机,借助新媒体更好地实现非遗造纸工艺的活态传承与创新发展。The traditional papermaking process is one of the precious intangible cultural heritages in China,so it is urgent for the effective protection and innovation of the papermaking process.From the perspective of new media communication,the communication mode of papermaking process will change more or less,and has the characteristics of new media.Based on this,the paper expounds the transformation of papermaking process communication mode under the background of new media era,analyzes the challenges faced by the use of new media for intangible cultural heritage communication,sorts out the cultural value,technical value and historical value of non-genetic inheritance of traditional papermaking process and digital transmission,and proposes the innovation path of non-genetic inheritance of papermaking process under the background of new media communication from various aspects.Such as designing VR interactive experience of papermaking process,holographic display of papermaking process,and creating digital collections of traditional handmade papermaking process,etc.,in order to alleviate the inheritance crisis of intangible papermaking process through innovative communication methods,and better realize the active inheritance and innovative development of intangible papermaking process with the help of new media.

关 键 词：非遗 造纸工艺 新媒体 数字化 传承创新 

分 类 号：TS761.1[轻工技术与工程—制浆造纸工程]