弹幕,一种超越图文共生的新关系  

Bullet Comments,A New Relationship that Transcends the Coexistence of Text and Images

作　　者：韩绪[1] Han Xu

机构地区：[1]中国美术学院

出　　处：《美术观察》2025年第4期7-11,共5页Art Observation

基　　金：2021年度国家社科基金艺术学重大项目“汉字传承与创新设计研究”阶段性成果,项目编号:21ZD26。

摘　　要：弹幕作为一种新兴的互动形式,起源于2006年日本的Niconico动画,随后在中国等东亚国家流行。它不仅改变了传统的图文关系,还创造了一种新的媒介语言,实现了文字与视频的深度融合。弹幕的出现得益于技术进步和文化需求,它独特的即时性、群体性和碎片化表达方式,超越了简单的评论功能,成为一种新的叙事媒介。另外,弹幕文化还反映了东西方媒介接受习惯的差异,并在社会、社交和艺术设计等方面展现出新的价值。As an emerging interactive format,bullet comments(danmaku)originated from Japan's Niconico animation in 2006 and later gained popularity in East Asian countries such as China.It not only redefines the traditional relationship between text and images but also creates a new media language,achieving deep integration of text and video.The emergence of bullet comments is attributed to technological advancements and cultural demands.Its unique real-time,collective,and fragmented expression enable it to transcend simple commenting functions and evolve into a new narrative medium.Additionally,bullet comments culture reflects differences in media reception habits between Eastern and Western cultures and demonstrates new value in society,social communication,and artistic design contexts.

关 键 词：弹幕 互动形式 媒介语言 东西方文化差异 青年亚文化 

分 类 号：G206[文化科学—传播学]