思想政治教育视域下青少年虚拟偶像崇拜现象审思  

Examination of adolescent virtual idol worship phenomenon from the perspective of ideological and political education

作　　者：章秀英 范梦婷 ZHANG Xiuying;FAN Mengting(School of Marxism,Zhejiang University of Technology,Hangzhou 310014,Zhejiang,China)

机构地区：[1]浙江工业大学马克思主义学院,杭州310014

出　　处：《浙江科技大学学报》2025年第2期189-195,共7页Journal of Zhejiang University of Science and Technology

基　　金：国家社会科学基金项目(20BKS113)。

摘　　要：虚拟偶像是依托于现代AI(人工智能)、VR(虚拟现实)、3D建模等数字化技术和大数据算法模型,融合当下流行的粉丝文化共同构造而成的非实体性的“拟真”偶像。青少年虚拟偶像崇拜是人工智能技术突破、粉丝经济诱导及青少年自我建构的产物。从思想政治教育语境看,虚拟偶像崇拜虽然给青少年榜样教育、主流价值观宣传和增强青少年集体认同提供了新的突破点,但容易造成青少年在“拟态环境”中迷失自我、受文化消费主义影响矮化崇高价值追求、产生社交隔离乃至排斥对抗,尤其是资本的介入可能诱导青少年虚拟偶像崇拜的狂热化。因此,要把控文化资本增值限度,借助大数据技术规制,全方位教育和全过程引导青少年虚拟偶像崇拜现象。Virtual idols are non-physical“simulated”idols constructed by relying on modern digital technologies such as AI(artificial intelligence),VR(virtual reality),and 3D modeling,as well as big data algorithm models,and integrating the prevalent fan culture.Adolescent virtual idol worship is a product of breakthroughs in AI technology,the inducement of fan economy,and the adolescent self-construction.From the perspective of ideological and political education,although virtual idol worship provides new breakthroughs for adolescent role model education,mainstream values promotion,and the enhancement of adolescent collective identity,it easily leads adolescents to lose themselves in the“pseudo-environment”,be influenced by cultural consumerism to belittle lofty value pursuits,and develop social isolation or even rejection and confrontation.Especially,the intervention of capital may induce fanaticism in adolescent virtual idol worships.Therefore,it is imperative to control the limits of cultural capital appreciation,regulate with the help of big data technology,and educate and guide adolescent virtual idol worship comprehensively and throughout the entire process.

关 键 词：虚拟偶像崇拜 青少年 价值观引导 

分 类 号：G641[文化科学—高等教育学]