中华传统色彩意象及其在食品包装设计中的运用研究  

Imagery of traditional Chinese colors and their application in food packaging design

作　　者：张雨 ZHANG Yu(Huanghe Jiaotong University,Jiaozuo,Henan 454950,China)

机构地区：[1]黄河交通学院,河南焦作454950

出　　处：《食品与机械》2025年第3期243-248,共6页Food and Machinery

基　　金：黄河交通学院“235”教学工程建设项目(编号:HHJTXY-2023kczyk35);辽宁省社科基金项目(编号:L21BMZ006)。

摘　　要：不同文化背景下,东西方色彩体系存在着明显的差异。从中国人情感色调出发,以色彩的意象化表达为切入点,依托清华大学中国人情感色调认知研究结果,阐述中华传统色彩意象的审美价值与哲学意蕴,结合实例,分析中华传统色彩在食品包装设计中的运用价值与设计原则。Color systems in Eastern and Western cultures show marked differences due to their distinct cultural backgrounds.Starting from the emotional color perception of Chinese people,this paper takes the imagistic expression of colors as the entry point.Drawing on the research results of the cognitive study of the Chinese people's emotional color perception conducted by Tsinghua University,it expounds on the aesthetic value and philosophical connotations embedded in the imagery of traditional Chinese colors.Through practical examples,it analyzes the application value and design principles of traditional Chinese colors in food packaging design.

关 键 词：食品包装 中国传统色彩 色彩 意象 

分 类 号：TS206.2[轻工技术与工程—食品科学]