赋能和消解:生成式人工智能与新闻真实的碰撞  

Empowering and Dispelling:The Collision of Generative Artificial Intelligence and News Reality

作　　者：李明德[1] 李聿哲 LI Mingde;LI Yuzhe(School of Journalism and New Media,Xi’an Jiaotong University,Xi’an 710049,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049

出　　处：《西安交通大学学报(社会科学版)》2025年第2期109-118,共10页Journal of Xi'an Jiaotong University:Social Sciences

摘　　要：通过分析生成式人工智能对新闻真实的影响,发现生成式人工智能是一种由书写向叙事过渡的新闻传播辅助生产工具;新闻生产和传播的各个环节可以赋能新闻真实;部分内容生产主体基于利益驱动,利用深度造假功能,致使生成式人工智能成为虚假新闻信息的数据生成、新闻事项失实、新闻细节造假的工具。真实新闻和虚假新闻生成的决定因素不在生成式人工智能工具,人是决定新闻真假的主体。因此,应采取综合治理手段,实施以人为核心的新闻真实治理路径,具体包括:提高有关信息真实和新闻真实问题重要性的认识,建立网络平台信息真实性主体责任制度;针对社交媒体、自媒体以及内容生成用户细化真实性管理制度和措施;提升智能化新闻生产能力,以新闻产品数量和质量提高新闻真实性水平;提高新闻事实的核实与订正部门的地位并设立公众监督机制;积极推动生成式人工智能阻截虚假新闻技术优化和进步。The generation of artificial intelligence technology is advancing by leaps and bounds,which has a profound impact on human production and life.An in-depth study of the positive and negative effects of generative artificial intelligence on news reality is beneficial to block the generation of false news,deepen the degree of news reality,and provide more clear and true information for society.This paper adopts the methods of logical reasoning,theoretical identification and practical analysis to analyze and study the influence of generative artificial intelligence technology on the real news.The generative artificial intelligence technology is a news communication auxiliary production tool from writing to narrative,namely:it can participate in the clue collection and theme extraction in news interviews,text generation of the writing,the title drafting in the editing process,audience portraits in news distribution and other different work;In the interview process of news production and communication,generative artificial intelligence has its unique data capture and analysis capabilities,providing robust data analysis and inspiring journalists to find a new angle of news report and new thinking;it can also assist journalists to generate news stories and construct reporting theme during the writing session;generated artificial intelligence also participates in the collection and analysis of news information,revising news articles and other editing session.In the process of news distribution such as publication and broadcast,generative artificial intelligence acquires massive amounts of user information data to create user profiles and classifications.Based on the preferences of different users,it delivers content precisely.Generative artificial intelligence has emerged in all aspects of news production to enhance the authenticity of news.However,due to the profit-driven motives of some content producers,they take advantage of deepfake capabilities,such as fabricating time and location,faking images,audio and video,and

关 键 词：生成式人工智能 符合论 新闻生产 新闻真实 虚假新闻 

分 类 号：G210.7[文化科学—新闻学]