沉浸传播对思想政治教育话语传播效度的影响  

The Influence of Immersion Communication on the Communication Validity of Ideological and Political Education Discourse

作　　者：张旭 王红 ZHANG Xu;WANG Hong(School of Marxism,Yantai University,Yantai,Shandong 264005)

机构地区：[1]烟台大学马克思主义学院,山东烟台264005

出　　处：《泰山学院学报》2025年第1期95-100,共6页Journal of Taishan University

基　　金：2024年国家社科基金高校思想政治理论课研究专项“网络非理性因素对大学生价值认同的影响与思政课教学应对研究”(24VSZ072)。

摘　　要：沉浸传播以新技术与理念推动思想政治教育话语的创新发展。在话语传播效度问题上,沉浸传播对思想政治教育话语传播的速度、广度、精度和深度带来了积极影响。同时,沉浸传播裹挟的挑战也日益渗透于思想政治教育话语传播效度研究中。在沉浸传播场域中,信息的碎片化传播削弱思想政治教育话语的权威性,话语传播环境的失范对思想政治教育的话语权产生威胁,传播快速化导致传统思想政治教育话语范式的吸引力下降。面对沉浸传播对思想政治教育话语传播效度的双重影响,要利用技术赋能优势重塑话语传播生态从而促成思想政治教育主客体间的良性互动,以马克思主义思想为指导,优化话语传播环境,牢牢掌握话语权,培养高素质教师队伍,进而提升思想政治教育话语实效性与吸引力。Immersion communication promotes the innovative development of ideological and political education discourse with new technologies and concepts.On the issue of discourse communication validity,immersion communication has a positive impact on the speed,breadth,precision and depth of ideological and political education discourse communication.In the field of immersion communication,fragmentation of information weakens the authority of ideological and political education discourse,the anomie of discourse communication environment threatens the discourse right of ideological and political education,the rapid spread has led to a sharp decline in the attractiveness of the traditional discourse paradigm of ideological and political education.Facing the dual Influence of immersion communication on the communication validity of ideological and political education discourse,we should use the advantage of technological empowerment to reshape the ecology of discourse communication,so as to promote the benign interaction between the subject and object of ideological and political education,and optimize the discourse communication environment under the guidance of Marxism so as to firmly grasp the right to speak,cultivate high-quality teachers to enhance the effectiveness and attractiveness of ideological and political education discourse.

关 键 词：沉浸传播 思想政治教育 话语 传播效度 

分 类 号：G641[文化科学—高等教育学] G206[文化科学—教育学]