数字经济赋能红色旅游高质量发展的理论逻辑与实践路径  

Digital Economy Empowerment for High-Quality Development of Red Tourism:Theoretical Logic and Practical Path

作　　者：刘建平 单爽 王金伟 刘粤胜 LIU Jianping;SHAN Shuang;WANG Jinwei;LIU Yuesheng(School of Marxism,Xiangtan University,Xiangtan 411105,China;School of Marxism,Hunan Institute of Science and Technology,Yueyang 414000,China;School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China;Business School,Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学马克思主义学院,湖南湘潭411105 [2]湖南理工学院马克思主义学院,湖南岳阳414000 [3]北京第二外国语学院旅游科学学院,北京100024 [4]中国科学院地理科学与资源研究所,北京100101 [5]湘潭大学商学院,湖南湘潭411105

出　　处：《旅游科学》2025年第1期69-85,共17页Tourism Science

基　　金：国家社科基金重大项目“中国共产党百年农村社会改造与农民教育实践研究”(23&ZD022);湖南省研究生创新课题重点项目“红色文化网络传播艺术研究”(CX20230542);湖南省教育科学“十四五”规划2024年度决策咨询专项课题“湖湘红色文化资源赋能高校思想政治课教学质量提升研究”(XJK24JCZD09);“芙蓉计划”湖南省高校优秀思想政治工作者优秀团队建设项目(FRJH2409)。

摘　　要：积极把握经济发展新旧动能转换机遇,依托数字经济推动红色旅游高质量发展,对提升国家文化软实力、满足人民日益增长的精神文化需求和推动革命老区高质量发展均具有重要意义。数字经济赋能红色旅游高质量发展的理论逻辑包括技术嵌入逻辑、产业革新逻辑和生态塑造逻辑。现阶段,数字经济赋能红色旅游高质量发展面临着数字经济与红色旅游融合度不高、数据孤岛现象突出、红色旅游数字平台监管亟待规范等现实挑战。基于此,文章提出强化数字经济赋能红色旅游高质量发展的对策建议:(1)积极出台相应政策引导红色旅游数字化转型升级;(2)顺应“红绿古”等多色旅游融合发展趋势,加快旅游数据要素统一大市场建设;(3)积极提升红色旅游数字平台监管水平。Digital economy empowerment for high-quality development of red tourism during the period of transition between new and old driving forces in economic development is of great significance for enhancing the country’s cultural soft power,meeting the growing spiritual and cultural needs of the people,and promoting the high-quality development of the old revolutionary base areas.The theoretical logic of digital economy empowering the high-quality development of red tourism includes technology embedding logic,industrial innovation logic,and ecological shaping logic.At this stage,the low integration of digital economy and red tourism,prominent data silos,and the urgent need to standardize the digital economy platform for red tourism are the main problems in digital economy empowering the high-quality development of red tourism.Based on this,the paper proposed countermeasures and suggestions to strengthen the digital economy empowering the high-quality development of red tourism:(1)Actively introduce corresponding policies to guide the digital transformation and upgrading of red tourism.(2)Promoting the construction of unified market for tourism data elements in the trend of multi-themed tourism integration development such as Red Tourism,Eco-tourism,Ancient Culture Tourism,etc.(3)Actively enhance the regulatory level of red tourism digital platforms.

关 键 词：数字经济 红色旅游 理论逻辑 高质量发展 

分 类 号：F49[经济管理—产业经济]