红色旅游促进青少年红色文化认同形成机制研究——基于学段差异的组态路径分析  

Formation Mechanism of Red Tourism in Promoting Adolescents’Red Cultural Identity-Configurational Path Analysis Based on Educational Stage Differences

作　　者：张茜 许春晓[2] 温卫宁 ZHANG Qian;XU Chunxiao;WEN Weining(School of Tourism and Aviation Management,Hunan Women’s university,Changsha 410004,China;College of Tourism,Hunan Normal University,Changsha 410081,China;School of Tourism Management,Guilin Tourism University,Guilin 541006,China)

机构地区：[1]湖南女子学院旅游与航空管理学院,湖南长沙410004 [2]湖南师范大学旅游学院,湖南长沙410081 [3]桂林旅游学院旅游管理学院,广西桂林541006

出　　处：《旅游科学》2025年第1期101-118,共18页Tourism Science

基　　金：湖南省教育科学学校家庭社会协同育人研究基地项目“地方红色文化融入旅游管理专业人才培养协同育人机制研究”(XJK22ZDJD15)。

摘　　要：受记忆代际递减与虚无主义的影响,青少年红色文化认同面临挑战。文章基于SOR理论框架,引入学段差异作为调节变量,通过问卷工具在韶山抽样调查获得551数据,并运用SEM和fsQCA方法,深入探讨红色旅游情境下青少年红色文化认同行为的形成机制及其差异化组态路径。研究发现:(1)物质和精神文化氛围直接正向影响红色文化认同行为;(2)主观规范、文化共情和理想信念在红色文化氛围与红色文化认同行为之间起中介作用,学段差异显著调节中介效应;(3)物质文化氛围、精神文化氛围、制度文化氛围、主观规范、文化共情和理想信念6个前因要素中,物质文化氛围在初中生中一致性最高,文化共情在高中生和大学生中一致性最高,但所有单一因素无法充分解释红色文化认同行为;(4)初中生、高中生和大学生的红色文化认同行为生成的核心条件分别是理想信念、精神文化氛围和文化共情。本研究为红色旅游助推铸魂育人的精准施策提供实践启示。Influenced by generational memory attrition and nihilism,the red culture identity of adolescents is facing challenges.Based on the Stimulus-Organism-Response(SOR)theoretical framework,this paper took the educational stage differences as a moderating variable to explore the formation mechanism and differentiated configuration pathways of adolescents’red cultural identity behavior in the context of red tourism.A total of 551 valid responses were collected through a sample survey in the Shaoshan scenic area and analyzed using Structural Equation Modeling(SEM)and Fuzzy-Set Qualitative Comparative Analysis(fsQCA).The study found that:(1)Both the material and spiritual cultural atmosphere directly and positively affect the red cultural identity behavior;(2)Subjective norms,cultural empathy and ideals and beliefs act as mediators between the red cultural atmosphere and the red cultural identity behavior,and educational stage differences significantly moderate the mediating effect;(3)Among the six antecedent factors of material cultural atmosphere,spiritual cultural atmosphere,institutional cultural atmosphere,subjective norm,cultural empathy and ideal and belief,the material cultural atmosphere demonstrates the highest consistency among middle school students,while cultural empathy is most consistent among high school and college students,but no single factor can sufficiently explain red cultural identity behavior;(4)The core conditions for the formation of red cultural identity behaviors in middle school students,high school students,and college students are ideals and beliefs,spiritual cultural atmosphere,and cultural empathy,respectively.This research offers practical implications for the precise implementation of policies to enhance moral and ideological education through red tourism.

关 键 词：红色旅游 红色文化认同行为 青少年 学段差异 

分 类 号：G122[文化科学]