春秋战国之际墨学兴盛原因探究——从传播学视角分析  

An Investigation into the Reasons for the Flourishing of Mohism during the Spring and Autumn and Warring States Periods——An Analysis from the Perspective of Communication Studies

作　　者：黄逸伟 Huang Yiwei(School of Chinese Classics,Wuhan University,Wuhan 430072)

机构地区：[1]武汉大学国学院,武汉430072

出　　处：《鹿城学刊》2025年第1期27-30,共4页Journal of Lucheng

摘　　要：墨学于春秋战国之际声名显赫。以哈罗德拉斯韦尔的“5W”理论为框架,从传播学视角探讨墨学兴盛的原因。墨家利用“修辞学”有效说服受众,其内容“天志”“明鬼”受到百姓认可,“非攻”“兼爱”回应百姓与小国诸侯需求,推动了墨学的广泛传播。Mohism gained great prominence during the Spring and Autumn and Warring States periods.Using Harold Lass-well’s“5W”theory as a framework,this paper explores the reasons behind the flourishing of Mohism from the perspective of communication studies.Mohism effectively persuaded its audience through“rhetoric,”with its ideas such as“Heaven’s Will”and“Enlightening Ghosts”gaining public acceptance,while“Non-aggression”and“Universal Love”addressed the needs of the common people and small feudal lords,promoting the widespread dissemination of Mohist thought.

关 键 词：墨学 兴盛原因 传播学理论 

分 类 号：B224[哲学宗教—中国哲学]