成因、特质与效应:知识付费时代的线上写作课  

Causes,Characteristics and Effects:Online Writing Courses in the Knowledge Payment Era

作　　者：宋时磊[1,2] Song Shilei(Wuhan University)

机构地区：[1]武汉大学汉语写作研究中心 [2]武汉大学文学院

出　　处：《写作》2025年第2期110-117,共8页Writing

基　　金：国家社会科学基金学术社团主题学术活动项目“当前全国中文写作课调查研究”(项目编号:23STA033)。

摘　　要：2018年以来,线上写作课成为知识付费行业增长的新风口。这类课程以知识付费的商业模式为依托,得到新平台、新技术、新理念的助力,并满足了各界对提升写作能力日益增长的需求。线上写作课着力通过写作平台和个人IP吸引受众,打造丰富的课程体系,注重写作的实训性并提供多种衍生服务。无论是对于课程开发机构,还是对于参加课程学习的学员,均在一定程度上实现了各自的目标和价值,并在资源整合和探索中逐渐形成内容生产的新质生产力。但当前线上写作课所面临的问题和挑战也不容回避,这需要课程开发主体摆脱传统路径依赖的桎梏,追求发展的高质量和高效能等。Since 2018,online writing courses have emerged as a new growth frontier in the knowledge payment industry.These courses,underpinned by the knowledge payment business model,are bolstered by new platforms,technologies,and concepts,while addressing the growing societal demand for enhanced writing skills.Online writing courses attract audiences through platform branding and personal IP cultivation,offering diverse curricula,practical training,and extended services.For both course providers and learners,these courses partially fulfill their goals and values,fostering innovative content production through resource integration.However,challenges such as homogenized content,shallow instruction,and mixed learning outcomes persist.To achieve sustainable development,course developers must break free from traditional path dependencies,prioritize high-quality and high-efficiency models,and align with the vision of“new quality productivity”to contribute to the advancement of cultural and educational endeavors in the new era.

关 键 词：知识付费 线上写作课 在线教育 新质生产力 

分 类 号：H315[语言文字—英语]