博物馆景观叙事与游客国家认同研究——以中国人民解放军海军博物馆为例  

Research on Museum Landscape Narrative and Tourists’National Identity——Taking the PLA Naval Museum as an Example

作　　者：刘佳[1,2] 徐洋洋 郭辉 Liu Jia;Xu Yangyang;Guo Hui(College of Management,Ocean University of China,Qingdao 26600,China;Institute of Marine Development,Ocean University of China,Qingdao 26600,China)

机构地区：[1]中国海洋大学管理学院,山东青岛266100 [2]中国海洋大学海洋发展研究院,山东青岛266100

出　　处：《旅游论坛》2025年第3期39-53,共15页Tourism Forum

基　　金：国家自然科学基金项目“环境承载约束下海洋旅游空间生产多尺度重构研究”(42271247)资助。

摘　　要：博物馆作为承载文化根脉的重要场域,在传播文化价值、塑造国家形象和增强游客的国家认同方面发挥着关键作用。文章以中国人民解放军海军博物馆为研究案例地,以馆内展览文本、游客访谈文本和游记为数据样本,运用叙事分析法、深度访谈法和扎根理论分析,系统识别博物馆景观叙事内容与特征,并在此基础上揭示游客在该博物馆中通过具身体验生成国家认同的过程与机理。研究表明,中国人民解放军海军博物馆的景观叙事包含叙事场景、叙事策略和叙事手法,呈现回溯再现叙事、海防成就叙事、权威话语叙事三大类别。游客在具身体验过程中接收景观符号,将个人情感融入场馆叙事氛围之中,并经历了从情感唤起到国家认同强化的过程;该博物馆景观叙事存在非对称性和统一性,宏观叙事和微观叙事呈现异质同构的效果,通过时空联结进一步强化了游客的国家认同。研究为促进游客国家认同与文化自信的形成、提升博物馆旅游体验质量提供了理论依据和决策指导。As vital spaces for preserving culture heritage,museums play a pivotal role in disseminating cultural values,shaping national identity,and enhancing tourists’sense of national belonging.Taking the PLA Naval Museum as an example,this research employs exhibition texts,tourists interviews and travelogues as data sources,utilizing narrative analysis,in-depth interviews and grounded theory to systematically identify the content and characteristics of museum landscape narratives.Furthermore,it elucidates the process and mechanism through which tourists generate national identity through embodied experiences in museums.The study shows that the landscape narratives of the PLA Naval Museum consists of narrative scenes,narrative strategies and narrative techniques,and forms three major categories:retrospective reenactment narratives,naval defense achievement narratives,and authoritative discourse narratives.Visitors engage with landscape symbols in the process of embodied experience,integrate their personal emotions into the museum’s narrative atmosphere,and undergo a transformative process from emotional arousal to reinforced national identity.The museum’s landscape narratives exhibit asymmetry and unity,with macro-narratives and micro-narratives intertwined in a heterogeneous isomorphism framework that strengthens national identity through temporal and spatial linkages.This study provides theoretical foundation and decision-making guidance for enhancing tourists’national identity and fostering cultural confidence,as well as improving the quality of museum tourism experiences.

关 键 词：中国人民解放军海军博物馆 景观叙事 国家认同 具身体验 

分 类 号：F590.7[经济管理—旅游管理]