海外华侨华人传播中华文化的本地化策略——以尼日利亚华星艺术团为个案  

Localization Strategies for the Dissemination of Chinese Culture by Overseas Chinese:A Case Study of the Huaxing Art Troupe in Nigeria

作　　者：梁本彬[1] 李天云 LIANG Benbin;LI Tianyun(Chongqing University of Education,Chongqing,400065;Chongqing Open University,Chongqing,400052)

机构地区：[1]重庆第二师范学院重庆400065 [2]重庆开放大学重庆400052

出　　处：《中外交流研究(中英文)》2025年第2期95-104,共10页

基　　金：国家社科基金中华学术外译项目《七世纪中叶唐与新罗关系研究》(英语版)(21WZSB019);重庆市语言文字工作委员会科研项目《中国语言文化在尼日利亚的传播研究》(yyk23235)的阶段性成果;重庆第二师范学院西班牙研究中心资助。

摘　　要：海外华侨华人是传播中华文化的重要力量,是中华文化海外传播过程中需要重点团结的对象。旅居尼日利亚的华侨领袖倪孟晓先生创办华星艺术团,二十余年来积极传播中华文化,从传播主体、传播内容、传播渠道等方面采用本地化策略,取得了巨大成功。华星艺术团传播中华文化的本地化策略为中华文化的传播提供了启示与借鉴,值得研究。Overseas Chinese communities play a crucial role in the dissemination of Chinese culture and are key targets for unification in the process of cultural transmission abroad.For over twenty years,the Huaxing Art Troupe,founded by Mr.Ni Mengxiao,a leader among the overseas Chinese in Nigeria,has actively promoted Chinese culture by employing localization strategies in terms of the dissemination participants,contents,and channels,achieving significant success.The localization strategies utilized by the Huaxing Art Troupe provide valuable insights and references for the dissemination of Chinese culture,deserving further study.

关 键 词：中华文化 海外传播 华侨华人 本地化策略 

分 类 号：G114[文化科学]