文化自信视域下多院区医院文创工作驱动文化融合的实践  

Practice exploration of cultural integration driven by cultural and creative work in multi-campus hospitals from the perspective of cultural confidence

作　　者：揭映楣 曹蔚玮[1] 王垚 张小瑞 尹平 JIE Yingmei;CAO Weiwei;WANG Yao;ZHANG Xiaorui;YIN Ping(Sun Yat-sen University Cancer Center,Guangzhou 510000,China)

机构地区：[1]中山大学肿瘤防治中心,广东广州510000

出　　处：《现代医院》2025年第4期529-533,共5页Modern Hospitals

摘　　要：为破解多院区公立医院文化融合难题,中山大学肿瘤防治中心在文化自信引领下以文创为载体开展实践探索。打造中肿60周年文创矩阵,系统化地创新文创工作机制,纵向盘活历史文化资源、联动院区内外;设计黄埔院区“全周期”文创体系,覆盖多场景,横向强化跨院区身份认同。在“美美与共、各美其美”的原则下,中肿通过党建引领,将文化软实力转化为高质量发展动能,提高文化自信水平。以文创为载体推动多院区文化融合的“中肿方案”,为多院区公立医院将文化软实力转化为高质量发展动能、提高文化自信水平提供实证范例,其核心经验在于深入挖掘历史文化资源,注重身份认同感,构建协同创新机制,实现文化融合与医院高质量发展的有机结合。To address the challenge of cultural integration in multi-campus public hospitals,the Cancer Center of Sun Yat-Sen University has embarked on a practical exploration using cultural and creative work as a vehicle,guided by cultural confidence.The center has created a cultural and creative matrix for its 60th anniversary,systematically innovating the cultural and creative work mechanism,vertically activating historical and cultural resources,and linking both inside and outside the hospital campuses.Additionally,a“full-cycle”cultural and creative system has been designed for the Huangpu campus,covering multiple scenarios and horizontally strengthening cross-campus identity.Following the principle of“appreciating the beauty of diversity while cherishing our own,”the Cancer Center of Sun Yat-Sen University aims to transform cultural soft power into a driving force for high-quality development and enhance cultural confidence through party building leadership.The“Cancer Center of Sun Yat-Sen University approach”of promoting cultural integration in multi-campus hospitals through cultural and creative work provides an empirical example for transforming cultural soft power into a driving force for high-quality development and enhancing cultural confidence in multi-campus public hospitals.The key lessons lie in deeply tapping into historical and cultural resources,emphasizing identity,building a collaborative innovation mechanism,and realizing the organic integration of cultural integration and high-quality hospital development.

关 键 词：多院区管理 文化融合 文创 医院文化建设 文化自信 

分 类 号：R197[医药卫生—卫生事业管理]