企业信息化管理在市场营销策略中的应用  

Application of Enterprise Information Management in Marketing Strategies

作　　者：陈源 Chen Yuan(China Communications Construction First Highway Engineering Fourth Company Co.,Ltd.,Nanning 530033,Guangxi Province,China)

机构地区：[1]中交一公局第四工程有限公司,广西南宁530033

出　　处：《科学与信息化》2025年第8期178-180,共3页Technology and Information

摘　　要：随着信息技术的迅猛发展,传统市场营销策略面临新的契机与挑战。文章立足信息时代,深入剖析企业信息化管理在市场营销策略中的应用,研究认为,合理应用企业信息化管理,能够打破传统企业管理模式、革新信息获取方式、提高信息处理效率、优化企业经营模式。基于此,本文提出了新时期市场营销策略中企业信息化管理的应用方法,以期为相关企业提供有益参考。With the rapid development of information technology,traditional marketing strategies face new opportunities and challenges.This paper,based on the information age,deeply analyzes the application of enterprise information management in marketing strategies.The study concludes that the rational application of enterprise information management can break through traditional enterprise management models,innovate information acquisition methods,improve information processing efficiency,and optimize enterprise business models.Based on this,this paper proposes application methods for enterprise information management in marketing strategies in the new era,aiming to provide useful references for related enterprises.

关 键 词：企业信息化管理 市场营销策略 有效应用 

分 类 号：F274[经济管理—企业管理]