新农科建设背景下应用型涉农营销人才培养创新模式研究  

Research on the Innovative Model of Cultivating Agriculture-related Marketing Talents under the Background of New Agricultural Science Construction

作　　者：梁龙凤 LIANG Longfeng(School of Digital Humanities,Guizhou Normal University,Guiyang 550037,China)

机构地区：[1]贵州师范大学数字人文学院,贵州贵阳550037

出　　处：《当代教育理论与实践》2025年第2期69-74,共6页Theory and Practice of Contemporary Education

基　　金：民进贵州省委乡村振兴项目(22023MJSDOO4)。

摘　　要：应用型涉农营销专业肩负培养技术型人才的重要任务,以支持农业农村经济发展和乡村产业振兴。在国家现代化农业转型、乡村振兴和新农科建设的战略背景下,培养急需的涉农营销人才成为关键问题。产业转型升级影响了农村经济发展和市场需求,也对高校人才培养提出了新的要求。该文探讨了农业产业转型对人才培养的影响,分析了新农科建设带来的机遇和挑战,从培养目标、课程体系、教学方法、资源建设和评价改革等方面重构了涉农营销人才培养模式,对新时代应用型人才培养和课程建设的融合发展路径进行了探索。The applied agriculture-related marketing profession shoulders the important task of cultivating technical talents to support the development of agricultural and rural economy and the revitalization of rural industries.In the strategic context of national modernized agricultural transformation,rural revitalization and the construction of new agricultural science,the cultivation of urgently needed agriculture-related marketing talents has become a key issue.Industrial transformation and upgrading affects rural economic development and market demand,and also puts forward new requirements for talent cultivation in colleges and universities.This papaer discusses the impact of agricultural industry transformation on talent cultivation,analyzes the opportunities and challenges brought by the construction of new agricultural science,reconstructs the cultivation mode of agriculture-related marketing talents from the aspects of cultivation objectives,curriculum system,teaching methods,resource construction and evaluation reform,and explores the integration and development path of the cultivation of applied talents and curriculum construction in the new era.

关 键 词：新农科建设 应用型本科 涉农营销 人才培养 

分 类 号：G642[文化科学—高等教育学]