规训、强化与体验:网络游戏设计中伦理嵌入的三重机制  

Discipline,Reinforcement,and Experience:The Triple Mechanisms of Ethics Embedment in Online Game Design

作　　者：冯怡博 张卫[1] 王前[1] Feng Yibo;Zhang Wei;Wang Qian(School of Humanities,Dalian University of technology,Dalian 116024,China)

机构地区：[1]大连理工大学人文学院,大连116024

出　　处：《工程研究——跨学科视野中的工程》2025年第2期292-302,共11页JOURNAL OF ENGINEERING STUDIES

基　　金：教育部人文社会科学研究规划基金:技术设计的伦理嵌入机制研究(24YJA7200)。

摘　　要：网络游戏作为数字时代的重要文化载体,已经超越单纯的娱乐功能,演变为新型的社会交往平台。针对当前网络游戏设计中伦理价值缺失引发的社会问题,有必要在游戏设计中嵌入伦理价值,以规范和引导游戏参与者的道德决策和行为。规训、强化和体验,为网络游戏设计的伦理嵌入提供了三种实现路径。在规训层面,结合“虚拟身体”认同理论,通过适度平衡游戏秩序与沉浸感来优化游戏设计;在强化层面,引入计算主义视角,将道德行为数值化,通过声望值系统实现玩家道德行为倾向的正负向强化;在体验层面,通过情境化设计的互动形式,使玩家从被动接受道德价值转向主动进行道德决策与反思。规训、强化与体验的有机结合不仅能够提升玩家的娱乐体验,更能有效引导其自觉遵循道德准则,从而实现“寓教于乐”的双赢结果。As a significant cultural medium in the digital era,online games have transcended their mere entertainment function to evolve into novel platforms for social interaction.Addressing the social issues arising from the deficiency of ethical values in current online game design,it becomes imperative to embed ethical values within game frameworks to regulate and guide players’moral decision-making and behavioral patterns.Discipline,reinforcement,and experiential engagement provide three implementation pathways for ethical integration in online game design.At the disciplinary level,by synthesizing the“virtual body”identification theory,game design can be optimized through balanced regulation of gaming order and immersive experiences.In the reinforcement dimension,adopting a computational perspective enables the quantification of moral behaviors,with reputation value systems serving to implement bidirectional reinforcement(positive/negative)of players'moral behavioral tendencies.Regarding experiential dimensions,contextualized interactive designs shift players from passive acceptance of moral values to proactive engagement in moral decision-making and reflective practices.When taken together,these three dimensions—discipline,reinforcement,and experience—can be interwoven into a cohesive whole,ultimately heightening the enjoyment and depth of the gaming experience.More importantly,this synergy can guide players toward a more conscious and voluntary adherence to moral standards.By seamlessly integrating ethical value systems into entertaining virtual experiences,it becomes possible to achieve the much-desired outcome of“education through entertainment”,thereby realizing a twofold success:enhancing the player’s enjoyment while simultaneously cultivating ethical awareness and responsible behavior.

关 键 词：网络游戏 伦理嵌入 规训 强化 体验 

分 类 号：T0[一般工业技术]