网络新媒体下高校图书馆数字阅读推广  

Promotion of Digital Reading in University Libraries Under the New Network Media

作　　者：谢笑莲[1] XIE Xiaolian(Library,Sanming University,Sanming 365004,China)

机构地区：[1]三明学院图书馆,福建三明365004

出　　处：《广东石油化工学院学报》2025年第2期111-114,共4页Journal of Guangdong University of Petrochemical Technology

基　　金：福建省高等学校图书情报工作委员会暨福建省高校数字图书馆(FULink)重点项目(FJTGW202215)。

摘　　要：在现代网络信息技术不断发展的背景下,网络新媒体为高校图书馆阅读推广提供了用户高度参与环境的数字化新型在线媒体。通过分析网络新媒体的传播机制,探索如何提高高校图书馆数字阅读推广互动性的举措,在此基础上,以微信与微博为考察对象,对高校图书馆数字阅读推广进行实证研究。研究表明,网络新媒体传播环境对高校图书馆数字阅读推广产生了深刻的影响。高校图书馆应利用微信公众号、微博对数字阅读进行统一布局,创设意见表达的场景,线上线下结合推广,加强与学生团体和专业机构的合作,以进一步推广数字阅读。Against the backdrop of the continuous development of modern network information technology,new online media has provided a highly participatory digital environment for the promotion of reading in university libraries.By analyzing the dissemination mechanism of new online media,this study explores measures to improve the interactivity of digital reading promotion in university libraries.Based on this,an empirical study is conducted on the promotion of digital reading in university libraries,using WeChat and Weibo as the research objects.Research has shown that the current network new media communication environment and users are constantly changing,which has a profound impact on the digital reading promotion in university libraries.University libraries should use WeChat official account and microblog to uniformly arrange digital reading,create a scene of opinion expression,combine online and offline promotion,and strengthen cooperation with student groups and professional institutions to further promote digital reading.

关 键 词：数字阅读推广 网络新媒体 高校图书馆 

分 类 号：G258[文化科学—图书馆学] G252