鲁绣的传承现状及对策研究  

Research on Inheritance Status and Countermeasures of Lu Embroidery

作　　者：李松燐[1] Li Songlin(Shandong Vocational Institute of Fashion Technology,Tai'an Shandong 271000)

机构地区：[1]山东服装职业学院,山东泰安271000

出　　处：《山东纺织经济》2025年第3期19-21,25,共4页Shandong Textile Economy

摘　　要：文章首先概述了鲁绣的历史演变,随后深入剖析了鲁绣在品牌影响力、市场竞争力、传承人老龄化、产品创新及市场开发等方面的不足。针对这些问题,文章分析当前的传承现状,并积极探索新时代背景下鲁绣的保护、传承与发展路径。通过了提出一系列对策,包括加大宣传力度、构建传承人才体系、推动创新变革、依托旅游业发展完善产业链,以及促进数字化融合创新发展等,旨在提升鲁绣的社会认知度、市场竞争力及文化影响力,从而推动其在新时代的传承与发展。This article first summarizes the historical evolution of Lu Embroidery,and then analyzes the deficiency of Lu Embroidery in terms of brand influence,market competitiveness,aging of inheritors,product innovation and market development.In response to these problems,the article analyzes the current inheritance status,and actively explores the protection,inheritance and development path of Lu Embroidery in the context of the new era.A series of countermeasures are proposed,including increasing publicity,building a inheritance talent system,promoting innovation and reform,improving the industrial chain relying on tourism development,and promoting digital integration and innovation development.Through these measures,it aims to improve the social cognition for Lu Embroidery,market competitiveness and cultural influence,and promote its inheritance and development in the new era.

关 键 词：鲁绣 发展路径 对策 

分 类 号：TS935[轻工技术与工程]