具身性·生成性·情境性:短视频传播中的具身认知特征及问题  

Embodiment,Generativity and Contextuality:Features and Issues of Embodied Cognition in Short Video Communication

作　　者：邱月 QIU Yue(School of Theatre,Film and Television,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学戏剧影视学院,北京100024

出　　处：《内蒙古社会科学》2025年第3期199-206,共8页Inner Mongolia Social Sciences

摘　　要：短视频作为一种新兴媒介,打破了时空限制,提供了全新的身体体验。它不仅传递信息,而且通过具身性、生成性和情境性等具身认知改变信息的传播方式和人际交往模式,成为日常生活中个性表达和情感共鸣的重要平台。在短视频传播过程中,身体既是内容生产的核心,也是信息传播和情感交流的重要载体。然而,在商业利益的驱动下,个体的身体展演有时过度商品化,成为追求视觉冲击和满足消费欲望的手段,这容易导致内容的同质化和低俗化。而且,难辨真伪的虚拟互动有时会取代现实生活中面对面的交流。As an emerging medium,short video breaks the time and space limitations and provides a novel embodied experience.It not only delivers information,but also changes the mode of information dissemination and interpersonal communication through embodied cognition,such as embodiment,generativity and contextualization,thereby becoming an important platform for personal expression and emotional resonance in daily life.In the process of short video communication,the body is not only the core of content production,but also serves as a dual carrier for both information and emotion.However,driven by commercial interests,individual bodily performance is sometimes over-commodified and becomes a means to pursue visual impact and satisfy consumer desires,which easily leads to homogenization and vulgarization of content.At the same time,virtual interactions of questionable authenticity sometimes replace face-to-face communication in real life.

关 键 词：具身认知 具身性 生成性 情境性 

分 类 号：G206.2[文化科学—传播学]