基于SWOT模型的高校社交媒体档案资源管理策略探析  

EXPLORATION OF SOCIAL MEDIA ARCHIVAL RESOURCE MANAGEMENT STRATEGIES BASED ON THE SWOT MODEL IN UNIVERSITY

作　　者：卢嘉琪 唐来利 向禹[1,3] LU Jiaqi;TANG Laili;XIANG Yu(Department of Biomedical Information,Central South University,Changsha 410013,Hunan,China;Personnel Department of Central South University,Changsha 410083,Hunan,China;Institute of Archival Technology,Central South University,Changsha 410083,Hunan,China)

机构地区：[1]中南大学生物医学信息系,湖南长沙410013 [2]中南大学人事处,湖南长沙410083 [3]中南大学档案技术研究所,湖南长沙410083

出　　处：《资源信息与工程》2025年第2期122-126,共5页Resource Information and Engineering

摘　　要：管理高校社交媒体档案资源是推动高校各项工作高效开展的重要举措。SWOT模型能够清晰全面地分析研究对象的真实情况,为高校社交媒体档案资源管理提供新思路。文章总结了相关研究现状,运用SWOT模型对高校社交媒体档案资源管理的内外要素进行了系统的分析与匹配,为进一步优化高校社交媒体档案资源管理工作提供了相关策略。Managing social media archival resources in universities is an important measure to promote the efficient development of various tasks in universities.The SWOT model can clearly and comprehensively analyze the true situation of the research subject and provide new ideas for the management of social media archival resources in universities.This article summarizes the current research status,applies the SWOT model to systematically analyze and match the internal and external factors of social media archival resource management in universities,and offers relevant strategies to further optimize this management work of social media archival resource in universities.

关 键 词：SWOT 高校 社交媒体 档案资源管理 

分 类 号：G270[文化科学—档案学]