“风口”之下:微短剧“出海”的现状与未来——基于相关报道的批判话语分析  

Under the "Wind":The Current Situation and Future of Micro-short Drama "Going overseas"——from the Perspective of Critical Discourse based on relevant reports

作　　者：王仕勇 汪桐宇 WANG Shi-yong;WANG Tong-yu

机构地区：[1]广西大学新闻与传播学院

出　　处：《新闻知识》2024年第11期17-22,93,94,共8页News Research

摘　　要：当前,中国微短剧席卷全球,成为文化“出海”的新风口。从文本、话语实践和社会实践三个维度对国内外媒体相关报道进行批判话语分析,可以发现不同背景媒体对微短剧“出海”存在话语建构偏差,反映出其在国际社会中的发展现状。内容叙事、市场基础和制作模式上的优势,为微短剧的国际化发展提供了潜力,但其在内容价值、跨文化传播以及商业模式等方面也面临诸多困境,未来需要在内容制作、政策扶持和模式创新上优化升级。Chinese micro-short dramas have become a new outlet for Chinese culture to "go overseas".This article,with a critical discourse analysis of relevant domestic and foreign media reports,finds that media with different backgrounds have biases in the discourse construction of the short play "Going Overseas".The advantages of content narrative,market foundation and production model provide potential for the international development of micro-short dramas,but at the same time it faces various difficulties in terms of the value of content,cross-cultural communication and business model.

关 键 词：微短剧 文化“出海” 批判话语分析 跨文化传播 

分 类 号：G210[文化科学—新闻学] G114