困境与出路:羌族传统体育文化传播的冷思考——基于川西L村的田野调查  

The Dilemma and Solutions in the Dissemination of Traditional Qiang Sports Culture:A Field Study in L Village,Western Sichuan

作　　者：刘姝畅 罗长新 徐阔 张国栋[1] Liu Shuchang;Luo Changxin;Xu Kuo;Zhang Guodong(Institute of Sport Science,College of Physical Education and Sports,Southwest University,Chongqing 400715,China;College of Physical Education,Guizhou University of Engineering Science,Bijie Guizhou 551700,China)

机构地区：[1]西南大学体育学院体育科学研究所,重庆400715 [2]贵州工程应用技术学院体育学院,贵州毕节551700

出　　处：《武术研究》2025年第4期125-127,共3页Wushu Studies

基　　金：2023年四川多元文化中心科研项目,编号:DYWH2306。

摘　　要：文章运用田野调查法,探究羌族传统体育文化的困境与成因,并提出应对出路。困境:新生代传播意识薄弱;传播平台影响力不足;传播内涵失真。成因:文化同化的压力;震后资源受损;现代商业化的冲击。出路:激发新生代传播意识;依托优质数字平台整合资源;平衡商业价值与文化内涵的矛盾。Using field research methods,this study explores the dilemmas,causes,and solutions concerning the dissemination of Qiang traditional sports culture.Dilemmas:weak dissemination awareness among the new generation;insufficient influence of dissemination platforms;distortion of the dissemination content.Causes:pressure from cultural assimilation;post-earthquake resource damage;impacts of modern commercialization.Solutions:stimulate dissemination awareness among the new generation;leverage high-quality digital platforms to integrate resources;balance the contradiction between commercial value and cultural content.

关 键 词：羌族 传统体育文化 文化传播 

分 类 号：G85[文化科学—民族体育]