机会警觉、资源编排与市场双元创新战略:并购追赶情境的案例研究  

Opportunity Alertness,Resource Orchestration and Market Ambidextrous Innovation Strategy:A Case Study of M&A Catch-Up Scenario

作　　者：洪勇[1] 王岩[1] HONG Yong;WANG Yan(School of Economics and Management,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]大连理工大学经济管理学院,大连116024

出　　处：《研究与发展管理》2025年第2期162-175,共14页R&D Management

基　　金：国家社会科学基金项目“并购追赶情境下中国企业的双元创新演化研究”(19BGL048)。

摘　　要：以潍柴为案例研究对象,借鉴机会警觉和资源编排理论,构建并购追赶情境下中国企业市场双元创新战略演化过程模型。研究发现,并购追赶情境下中国企业市场双元创新战略由“市场利用:巩固已有低端市场、跨越发展高端产品”到“市场探索:集成创造系统方案、进军高端主流市场”,再到“市场利用与探索双元并进:引领传统产业市场、培育未来前沿赛道”演化;机会警觉是企业并购抉择和并购后市场创新战略制定的逻辑起点,随着追赶进程推进,机会警觉呈现“内源性警觉—外源性警觉—内外多源性警觉”演化特征,驱动市场双元创新战略适配演化;基于市场双元创新战略演化,资源编排呈现“吸收整合式资源编排—丰富集成式资源编排—协调开拓式资源编排”演化态势,以支持市场双元创新战略落实,加速“高端化—主流化—前沿化”追赶。研究揭示了并购追赶情境下市场双元创新战略具体内容、演化路径、驱动机制与实现机理,为中国企业基于市场双元创新打通并购追赶路径提供有效参考。Taking Weichai as the case study object,it drew on the theory of opportunity alertness and resource orchestration,and constructed an evolution process model of ambidextrous innovation strategy of Chinese enterprise market under M&A catch-up situation.The research findings are as follows.In the context of M&A catch-up,the ambidextrous innovation strategy of Chinese enterprises in the market has evolved from“market exploitation:consolidating the existing low-end market and leapfrogging the development of high-end products”to“market exploration:integrating and creating system solutions to enter the high-end mainstream market”,and futher to“ambidextrous development of market exploitation and exploration:leading the traditional industrial market and cultivate the future frontier track”.Opportunity alertness is the logical starting point for enterprises to make M&A choices and market innovation strategies after M&A.With the advancement of the catch-up process,opportunity alertness presents the evolutionary characteristics of“endogenous alertness-exogenous alertness-internal and external multi-source alertness”,which drives the adaptation and evolution of market ambidextrous innovation strategy.Based on the evolution of market ambidextrous innovation strategy,resource orchestration presents an evolutionary trend of“absorption integration of resource orchestration-rich integration of resource orchestration-coordinated and pioneering resource orchestration”to support the realization of market ambidextrous innovation strategy and promote the catch-up of“high-end-mainstream-frontier”.It reveals the specific content,evolution path,driving mechanism and realization mechanism of market ambidextrous innovation strategy in the context of M&A catch-up,and provides an effective reference for Chinese enterprises to open up the M&A catch-up paths based on market ambidextrous innovation.

关 键 词：并购追赶 市场双元创新战略 机会警觉 资源编排 

分 类 号：F279.2[经济管理—企业管理]