文生视频技术广告化应用的现实困境与破解思路  

The Realistic Dilemmas and Solutions for the Commercial Application of Text-to-Video Technology in Advertising

作　　者：覃予淇 李允 唐若洲 许周涵 倪思琪 QIN Yuqi;LI Yun;TANG Ruozhou;XU Zhouhan;NI Siqi(Nanjing Audit University,Nanjing 210000,China)

机构地区：[1]南京审计大学,南京210000

出　　处：《高科技与产业化》2025年第3期51-53,共3页High-Technology & Commercialization

基　　金：江苏省大学生创新创业训练计划项目资助(项目编号:202411287013Z)。

摘　　要：本文以传统广告行业的产业链变革为切入点,回应文生视频商业化应用及广告场景的特殊性。为文生视频的广告领域应用提供体系化解决方案,推动人工智能治理从风险应对向规则前置转型。This paper discusses the shift in the traditional ad industry,addressing the uniqueness of text-to-video commercialization and its use in ads.It offers a solution for applying text-to-video tech in advertising,helping move AI governance from risk response to active rule-making.

关 键 词：文生视频 广告法 人工智能规制 动态合规 算法责任 

分 类 号：F713.8[经济管理—广告]