浅谈微信公众平台在高校后勤信息化建设中的应用  

The application of WeChat public platform in the construction of logistics informatization in universities

作　　者：胡虹敏 李烨 Hu Hongmin;Li Ye(General Affairs Department,Tianjin Agricultural University,Tianjin 300392,China)

机构地区：[1]天津农学院总务处,天津300392

出　　处：《天津农学院学报》2025年第2期90-93,98,共5页Journal of Tianjin Agricultural University

摘　　要：随着信息化的快速发展,高校后勤信息化已成为必然趋势。以微信公众平台为代表的新媒体为高校后勤信息化建设提供了重要路径,基于微信公众平台构建信息化的高校后勤服务体系,可以有效提升后勤服务质量和效率。本文阐述了利用微信公众号平台搭建信息化后勤服务平台的实践,分析了信息化政策背景、时代需求以及微信平台的技术优势,探讨了平台建设、运营与管理的具体策略。同时,结合我校后勤近几年通过微信公众号建设在提升后勤影响力、初步搭建服务平台、建立日常管理机制等方面取得的成效,探索实现后勤信息化建设的有效途径,旨在为高校后勤信息化建设提供参考借鉴。With the rapid development of informatization,logistics informatization in universities has become an inevitable trend of logistics development.New media represented by WeChat public platform has become an important path for the construction of logistics informatization in universities.The logistics service system of universities based on the WeChat public platform can effectively improve the quality and efficiency of logistics services.This article elaborates on the use of WeChat public platform to build an information-based logistics service platform and analyzes the informatization policy background,the needs of the times,as well as the technical advantages,platform construction,operation and management.In view of the achievements made by the univeristy logistics in recent years in improving the logistics influence,initially building a service platform,and establishing a daily management mechanism of the platform through the construction of WeChat official account,the office explores effective ways to realize the logistics informatization construction,so as to provide reference for the informationization construction of logistics in universities.

关 键 词：微信公众平台 高校后勤 信息化 

分 类 号：G423.3[文化科学—课程与教学论]