数字技术赋能旅游体验:现实问题与发展路径  

Empowering Tourism Experience through Digital Technology:Current Challenges and Development Paths

作　　者：李文亮 程金燕 厉新建[3,4] Li Wenliang;Cheng Jinyan;Li Xinjian(Poly Culture Group Corporation Limited,Beijing 100010,China;School of Leisure Sports and Tourism,Beijing Sport University,Beijing 100084,China;School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Research Center for Beijing Tourism Development,Beijing 100024,China)

机构地区：[1]保利文化集团股份有限公司,北京100010 [2]北京体育大学体育休闲与旅游学院,北京100084 [3]北京第二外国语学院旅游科学学院,北京100024 [4]北京旅游发展研究基地,北京100024

出　　处：《旅游论坛》2025年第4期15-25,共11页Tourism Forum

基　　金：国家社会科学基金重大项目“文旅高质量融合发展研究”(24&ZD213)资助。

摘　　要：在数字技术快速发展的背景下,文旅产业的数字化转型已成为国内的主流趋势。鉴于当前研究缺乏对数字技术系统性赋能旅游体验的深入分析,文章遵循“背景—现状—困境—路径”的逻辑框架,全面探讨了数字技术赋能旅游体验的关键问题及其实践路径。研究发现,数字技术通过激发决策动机、丰富体验内容和延续反馈效应,显著优化了旅游体验的全周期流程,但同时也面临基础制约、数字鸿沟、技术短板与人文缺失等挑战。基于此,文章从管理、产品、科技和人文4条路径出发,提出了保障旅游体验持续发展、助力旅游体验跨越数字鸿沟、激发旅游体验创新升级以及促进旅游体验实现“以人为本”的发展建议。文章为数字技术驱动旅游体验升级提供了理论支撑与实践参考,有助于文旅产业实现数字化转型和高质量、可持续发展。Amid the rapid development of digital technology,the digital transformation of culture and tourism industry has emerged as a prevailing trend in China.Given the lack of in-depth analysis on the systematic empowerment of tourism experience by digital technology in current research,this article adopts a logical framework of“background-current situation-challenges-paths”to comprehensively explore the key issues and practical paths of digital technology-enabled tourism experience.The findings reveal that digital technologies significantly optimize the full-cycle process of tourism experience by stimulating decisionmaking motivations enriching experience content,and extending feedback effects.However,challenges persist including foundational constraints,digital divides,technological limitations,and deficiency in humanistic care.Accordingly,starting from the four paths of management,product,technology and humanistic care,this study puts forward some suggestions to ensure the sustainable development of tourism experiences,bridge the digital divide,stimulate innovation in tourism offerings,and promote human-centered considerations.This paper provides theoretical support and practical reference for enhancing tourism experience through digital technology,contributing to achieving high-quality and sustainable development of the culture and tourism industry.

关 键 词：数字技术 旅游体验 具身体验 数字鸿沟 

分 类 号：F592[经济管理—旅游管理]