工业遗产型主题街区游客感知及行为模式影响研究——以西安大华1935主题街区为例  

Research on the Influence of Tourists'Perception and Behavior Patterns in Industrial Heritage Theme Blocks——Take Xi'an Dahua 1935 Theme Block as an Example

作　　者：田起军 

机构地区：[1]西安建筑科技大学建筑学院

出　　处：《古建园林技术》2025年第2期53-58,共6页Traditional Chinese Architecture and Gardens

摘　　要：以大华1935工业遗产型主题街区为研究实证案例,借助游客目的地形象认知、情感、意动三维结构特征建构研究思路,以多源异构的时空大数据为研究基础,剖析了大华1935工业遗产型主题街区在游客认知维度、情感偏好维度、行为特征维度三方面的内容。研究发现,游客对大华1935的整体认知与其建筑属性有着密不可分的联系,情感诉求与其工业遗产属性相联结,游客行为决策则与街区功能、交通、空间尺度、空间形态等有着直接的关联,并提出了在优化景观系统格局、提升街区空间品质和布局多元发展等方面的建议。Taking Dahua 1935 Industrial Heritage Theme Block as an empirical case,this paper analyzes the contents of Dahua 1935 Industrial Heritage Theme Block in three aspects:tourist cognition,emotional preference and behavioral characteristics based on the research ideas of three-dimensional structural characteristics of tourist destination image cognition,emotion and intention,and based on multi-source heterogeneous spatiotemporal big data.It is found that tourists'overall cognition of Dahua 1935 is inextricably linked with its architectural attributes,emotional appeal is linked with its industrial heritage attributes,and tourists'behavior decisions are directly related to block functions,transportation,spatial scale,spatial form,etc.,and suggestions are put forward to optimize the landscape system pattern,improve the spatial quality of the block and the diversified development of the layout according to the research results.

关 键 词：工业遗产 目的地形象 认知模式 视觉感知 行为决策 

分 类 号：TU984.13[建筑科学—城市规划与设计]