基于区块链技术的绿色订单农业供应链运营决策  

Operation Decision of Green Contract Farming Supply Chain Based on Blockchain Technology

作　　者：刘娜 Liu Na(Faculty of Managemant and Economics,Kunming University of Science and Technology,Kunming Yunan 650500)

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650500

出　　处：《对外经贸》2025年第4期46-49,共4页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：考虑消费者绿色偏好的情况下,构建了传统供应链和区块链供应链下由农户和农产品收购公司组成的订单农业供应链博弈论模型,讨论了一些主要参数对最优决策和供应链成员利润的影响。最后采用数值分析的方法对模型的主要结论进行了验证。结果表明:消费者对绿色产品偏好意识的提高,对订单农业供应链的绿色发展起到了积极作用;产品绿色度、单位零售利润、农户的生产产量以及农户和农产品收购公司的利润与消费者对绿色农产品的信任水平成正相关;只有当隐私泄露关注成本低于某一阈值时,农户才会加快应用区块链技术。Taking into account consumers'green preferences,this study constructs a game theory model for contract farming supply chain consisting of farmers and agricultural product purchasing companies under traditional and blockchain supply chains,and discusses the impact of key parameters on optimal decision-making and supply chain member profits.Finally,numerical analysis was used to validate the main conclusions of the model.The results indicate that the increase in consumers'preference awareness for green products has played a positive role in the green development of the order agriculture supply chain;the greenness of products,unit retail profit,production output of farmers,and profits of farmers and agricultural product purchasing companies are positively correlated with consumers'trust in green agricultural products;only when the cost of privacy breaches is below a certain threshold,will farmers accelerate the application of blockchain technology.

关 键 词：订单农业 区块链 绿色农产品 隐私关注 

分 类 号：F274[经济管理—企业管理]