Achieving social innovation in the digital age:A case study of microbusiness  

作　　者：Wei-Hung Chen Shi Chen Yao-Chin Lin Chun-Liang Chen Wai-Kit Ng Yifan Ding Ying-Shueh Shih Hsin-Na Chen 

机构地区：[1]Department of Information Management,Chihlee University of Technology,New Taipei,China [2]Department of Banking and Finance,Chinese Cultural University,Taipei,China [3]Department of Information Management,Yuan Ze University,Taoyuan,China [4]Graduate School of Creative Industry Design,Taiwan University of Arts,Banciao Dist.,New Taipei City,China [5]Graduate School of Creative Industry Design,Taiwan University of Arts,New Taipei,China

出　　处：《International Journal of Innovation Studies》2025年第1期16-29,共14页国际创新研究学报(英文)

摘　　要：This study explores the feasibility of micro-enterprise cluster applications in online-to-offline service platforms to better understand the impact of social innovations and information and communications technology(ICT)capabilities in the digital age.We tried to discover the factors that affect micro-enterprises’social innovations and sustainable development outcomes.The qualitative data analysis method is summarized using exploratory data analysis.This study reveals that the key drivers of social innovation for microbusiness clusters are shared value proposition and actor engagement,as per the multiple cases through interviews and observations.This study emphasizes that online-to-offline(O2O)e-commerce is an important part of service platforms,especially in the application of microbusiness clustering social innovation,because social innovation can impact their sustainable development by enhancing their ICT ability,which can also increase the application level of service platforms.The sustainable development of microbusiness is one type of sustainable transformation.There are four types of social innovations in microbusiness clusters:the Branding model,the customer interaction mode,the collaboration and profit sharing mode,and the sustainable development mode.The driving forces of the social innovations of microbusiness are frugal-driven,socially driven,and sustainability-driven forces.

关 键 词：Social innovation Service ecosystem DIGITALIZATION O2O commerce Micro enterprises cluster Service platform 

分 类 号：F27[经济管理—企业管理]