Web3.0技术下社交模式的转变对首饰行业的影响分析  

Analysis of the Impact of the Change of Social Mode under Web3.0 Technology on the Jewelry Industry

作　　者：杨舒婷 李耿[1] YANG Shuting;LI Geng(School of Gemmology,China University of Geosciences(Beijing),Beijing 100083)

机构地区：[1]中国地质大学(北京)珠宝学院,北京100083

出　　处：《中国宝玉石》2024年第6期22-28,39,共8页China Gems & Jades

摘　　要：Web3.0技术强调用户所有权、去中心化和自主价值创造,带来了从“在线”到“在场”的社交转变,推动了数字首饰向商品的转化。在Web3.0背景下,首饰不仅具有虚拟价值,还能通过用户进行自主价值创造、确权和交换实现真实的经济价值。Web3.0技术为首饰业带来创新机遇,但目前Web3.0在首饰行业的应用仍停留在简单复刻和记录上,未将人们对首饰的兴趣在虚拟和现实空间同步引发。基于此本文章提出了首饰行业在社交模式转变下的发展趋势建议。通过融入游戏行业,通过人与人的互动体现首饰的使用价值,利用游戏产业的巨大潜力开辟首饰市场新蓝海。并在首饰确权基础上,鼓励用户自主实现价值创造与个性彰显,满足消费者对于自我表达的强烈需求。最后,借助区块链技术探索二手首饰商品交易的新型方式,建立透明、可信的交易机制,促进二手市场的健康发展。同时,也需关注技术带来的挑战和风险,如隐私安全、产权归属等问题,确保技术安全与可靠,推动首饰行业的持续健康发展。Web3.0 technology emphasizes user ownership,decentralization and autonomous value creation,bringing about a social transformation from"online"to"presence",and promoting the transformation of digital jewelry into commodities.In the context of Web3.o,jewelry not only has virtual value but also can realize real economic value through user-generated value creation,confirmation and exchange.Web3.0 technology brings innovation opportunities to the jewelry industry,but at present Web3.0's application in the jewelry industry still remains in simple replication and recording,without synchronizing people's interest in jewelry between virtual and real spaces.Based on this,this article proposes suggestions for the development trend of the jewelry industry under the transformation of social patterns.By integrating into the game industry,we can use people-to-people interaction to reflect the value of jewelry.By tapping into the huge potential of the gaming industry,we can open up a new blue ocean in the jewelry market.Based on the confirmation of jewelry rights,users are encouraged to independently create value and express their individuality,satisfying consumers'strong need for self-expression.Finally,we will explore new ways of trading second-hand jewelry goods with the help of blockchain technology,establish a transparent and credible transaction mechanism,and promote the healthy development of the second-hand market.At the same time,we also need to pay attention to the challenges and risks brought by technology,such as privacy security,property rights ownership,etc.,ensure that technology is safe and reliable,and promote the sustainable and healthy development of jewelry industry.

关 键 词：Web3.0技术 社交模式 首饰 

分 类 号：TS934[轻工技术与工程]