新时代绿色消费理念的生成逻辑与治理实践  

The Generative Logic and Governance Practice of Green Consumption Concept in the New Era

作　　者：方玲玲 FANG Ling-ling(School of Marxism,Anhui Jianzhu University,Hefei 230601,China)

机构地区：[1]安徽建筑大学马克思主义学院,安徽合肥230601

出　　处：《哈尔滨师范大学社会科学学报》2025年第3期39-45,共7页Journal of Social Science of Harbin Normal University

基　　金：教育部高校思想政治理论课教师研究专项项目“成渝高校网络思政教育资源共建共享机制研究”(20JDSZK062)。

摘　　要：新时代绿色消费理念作为一种区别于西方消费主义理念的、造福中国人民和世界人民的普惠消费新形态,是推动“人类命运共同体”“人与自然生命共同体”的可持续消费新理念。新时代绿色消费理念立足于广大人民群众的消费实践活动,传承中国优秀传统消费理念中的生态内核,是马克思主义消费理念的中国化时代化发展,同时也继承和发展了历代中国共产党人消费理论和治理实践成果。然而,新时代绿色消费理念的进一步普及推广和践行也面临着绿色消费意识薄弱、绿色消费制度不完善、绿色消费理念宣传不到位等现实治理困境。推广和践行新时代绿色消费理念,需要转变传统消费价值观念来强化价值引领,完善绿色消费制度构筑保障机制,重视绿色消费舆论引导营造宣传氛围,最终通过创新绿色消费实践活动促进人们绿色消费惯习的养成,以增强新时代绿色消费理念的生命力、感染力、影响力,推动发展方式和生活方式绿色转型,创造良好生产生活环境,助力生态文明建设和美丽中国实现。As a new form of universal consumption that benefits the Chinese people and the people of the world,the green consumption concept of the new era is different from the Western concept of consumerism,and it is a new concept of sustainable consumption that promotes the“community of human destiny”and“the community of life between human beings and nature”.The new era of green consumption concept is based on the consumption practice activities of the general public,inheriting the ecological kernel of China’s excellent traditional consumption concept,which is the development of the Chinese modernization of Marxism’s consumption concept,and also inherits and develops the results of the consumption theory and governance practice of successive generations of the Communist Party of China(CPC).However,the further popularization and promotion of the green consumption concept in the new era is also faced with the reality of governance dilemmas such as weak green consumption awareness,imperfect green consumption system,and inadequate publicity of the green consumption concept.To promote and practice the green consumption concept of the new era,it is necessary to change the traditional consumption values to strengthen the value leadership,improve the green consumption system to build a protection mechanism,pay attention to the green consumption public opinion guidance to create a publicity atmosphere,and ultimately promote the formation of green consumption habits through innovative green consumption practice activities,in order to enhance the vitality,infectious influence of the green consumption concept of the new era,and promote the green transformation of the mode of development and the way of life,and create a good production and living environment.This will enhance the life,influence and impact of the concept of green consumption in the new era,promote the green transformation of the development mode and lifestyle,create a good production and living environment,and help the construction of ecological civilizati

关 键 词：新时代 绿色消费 生成逻辑 现实困境 治理实践 

分 类 号：F126.1[经济管理—世界经济]