扎根理论视域下高校网络舆情危机应对探究  

Research on Crisis Response to University Network Public Opinion from the Perspective of Grounded Theory

作　　者：陈海萍 Chen Haiping(School of Marxism,Shaanxi University of Technology,Hanzhong,Shaanxi 723001;College of Teacher Development,Shaanxi Normal University,Xi'an,Shaanxi,710062)

机构地区：[1]陕西理工大学马克思主义学院,陕西汉中723001 [2]陕西师范大学教师发展学院,陕西西安710062

出　　处：《高校辅导员学刊》2025年第3期69-76,99,共9页Journal of College Advisor

基　　金：陕西省“十四五”教育科学规划课题“教育数字化背景下陕西省高校危机事件应对创新研究”(SGH23Y2388);第三批陕西高校网络思想政治工作研究课题与实践项目立项一般课题“数字化赋能高校网络思想政治教育可为、难为与何为”(2023WSYJ100140)。

摘　　要：高校网络舆情作为网络舆情的一个重要子集,不仅反映了当代大学生的思想动态和价值取向,还深刻影响着高校的管理决策和社会的稳定发展。文章采用扎根理论,从一起具体的高校网络舆情事件切入,系统、生动地再现了舆情危机的演变与发展脉络,构建了从现象到概念再到范畴的理论层次,据此提出烟花理论模型,凝练出高校舆情危机的关键特征。通过构建思想引领维度、周期应对维度、技术监测维度、信息辨识维度及协同治理维度的五维分析框架,揭示高校网络舆情如何可为,以期为高校网络舆情危机应对提供有益参考及借鉴。As a critical subset of network public opinion,university network public opinion not only reflects the ideological trends and value orientations of contemporary students,but also profoundly impacts institutional governance and societal stability.The study employs grounded theory by examining a specific case of university network public opinion,systematically and vividly delineating the evolution and developmental trajectory of the public opinion crisis.Through a process of conceptual abstraction from phenomena to categories,proposing the Firework Theoretical Model,encapsulating the key characteristics of university public opinion crises.By constructing a five-dimensional analytical framework,encompassing ideological guidance,phased response,technological monitoring,information discernment,and collaborative governance.The research reveals actionable mechanisms for managing university network public opinion.The findings aim to provide useful references for universities t o cope with network public opinion crisis.

关 键 词：高校网络舆情 扎根理论 舆情管理 危机应对 

分 类 号：G641[文化科学—高等教育学]