数字游戏推动中华优秀传统文化国际传播的实践进路——以《黑神话:悟空》为例  

Digital Games Promote the International Communication of Fine Traditional Chinese Culture—Take Black Myth:Wukong as an Example

作　　者：李俊欣 周子涵 LI Jun-xin;ZHOU Zi-han

机构地区：[1]重庆大学新闻学院

出　　处：《电子科技大学学报(社科版)》2025年第2期121-128,共8页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

基　　金：中央高校基本科研业务费(2023CDSKXYXW008);重庆市教委人文社会科学研究重点项目(22SKGH553)。

摘　　要：数字游戏是新兴的文化传播载体,在促进中华优秀传统文化国际传播、增强青年群体民族文化自信方面,扮演着愈加重要的角色。本文以《黑神话:悟空》游戏为例,探究游戏中的中华优秀传统文化的表征模式,总结游戏推动中华优秀传统文化国际传播的实践进路。研究发现,《黑神话:悟空》利用游戏媒介所具备的技术性、互动性与社群性特征,打造出具有中式美学风格与中式哲学思想的游戏文化空间,为玩家提供了沉浸式的文化体验。通过深入挖掘文化IP,符码转译与破圈传播,《黑神话:悟空》在国际传播中取得显著效果,为后续基于游戏的“文化出海”提供了有益借鉴。As an emerging cultural communication medium,digital games have played a significant role in promoting the international communication of fine traditional Chinese culture and enhancing national cultural confidence.This article takes the game Black Myth:Wukong as an example to explore the symbolic representation mode and the practical approach of promoting the international communication of fine traditional Chinese culture in the game.The research finds that Black Myth:Wukong uses the technical,interactive and social characteristics of the game media to create a game cultural space with Chinese aesthetic style and Chinese philosophical thoughts,and provides players with an immersive cultural experience.Through in-depth exploration of cultural IP,code translation and breakage circle,Black Myth:Wukong provides a useful reference for the subsequent international communication of game-based culture.

关 键 词：数字游戏 中华优秀传统文化 黑神话:悟空 国际传播 

分 类 号：F49[经济管理—产业经济]