京津冀地区产学研协同创新体系AI营销应用与发展  

The Application and Development of AI Marketing in the Collaborative Innovation System of Industry,Academia and Research in the Beijing Tianjin Hebei Region

作　　者：王琳娜 Linna Wang(Langfang Normal University,Langfang,Hebei 065000)

机构地区：[1]廊坊师范学院,河北廊坊065000

出　　处：《教育教学研究前沿》2025年第4期41-43,共3页Frontiers of Education and Teaching Research

基　　金：“京津冀地区产学研协同创新体系下人工智能营销应用与发展研究”(项目编号:QN2025699);2024年度河北省社会科学发展研究课题《河北省智慧城市AI服务特性对居民持续使用意图的影响研究》课题编号2024031122。

摘　　要：本文的主要目的是深入研究和探讨京津冀地区在产学研协同创新体系的背景下,如何高效地运用人工智能技术来实现营销应用的优化,并对当前的发展状况进行详尽的分析。同时,本文还将展望未来京津冀地区在这一领域的发展趋势,以及人工智能技术在营销领域可能带来的变革和机遇。The main purpose of this article is to conduct in-depth research and exploration on how to efficiently apply artificial intelligence technology to optimize marketing applications in the context of the industry university research collaborative innovation system in the Bei⁃jing Tianjin Hebei region,and to provide a detailed analysis of the current development status.At the same time,this article will also look forward to the future development trends of the Beijing Tianjin Hebei region in this field,as well as the changes and opportunities that artifi⁃cial intelligence technology may bring in the marketing field.

关 键 词：产学研协同 创新体系 人工智能 

分 类 号：G322.7[文化科学]