苗绣龙纹造型与感性意象关联模型的构建  

Construction of Miao embroidery dragon pattern form and perceptual image correlation model

作　　者：姚晓凤 蔡文静[1,2] 王建萍 YAO Xiaofeng;CAI Wenjing;WANG Jianping(College of Fashion and Design,Donghua University,Shanghai 200051,China;Key Laboratory of Clothing Design&Technology,Ministry of Education,Donghua University,Shanghai 200051,China;Shanghai International Institute of Design and Innovation,Tongji University,Shanghai 200092,China;Shanghai Belt and Road Joint Laboratory of Textile Intelligent Manufacturing,Shanghai 200051,China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051 [3]同济大学上海国际设计创新研究院,上海200092 [4]上海市纺织智能制造与工程一带一路国际联合实验室,上海200051

出　　处：《毛纺科技》2025年第4期64-70,共7页Wool Textile Journal

基　　金：中央高校基本科研业务费专项资金资助项目(2232024G-08);上海市科学技术委员会“科技创新行动计划”“一带一路”国际合作项目(21130750100)。

摘　　要：为辅助设计师选择符合消费者情感需求的传统苗绣纹样,以清水江流域苗绣龙纹为研究对象,建立苗绣龙纹造型要素与感性意象的关联模型。首先根据苗绣龙纹外观形态特征将龙纹拆解为8个造型要素大类,并总结出25种造型要素子类;运用语义差异法获取针对苗绣龙纹的感性评价词汇,通过因子分析提取“外观因子”“气质因子”2个感性评价因子,构建苗绣龙纹二维意象认知空间;运用数量化理论I原理,分别构建龙纹造型要素与2个感性因子得分的回归模型,经验证模型具有较高的预测精度。该模型可实现消费者感性意象和龙纹设计细节要素的互相转化,为传统纹样在现代设计中的应用提供指导意见。In order to assist designers to choose the traditional Miao embroidery pattern which is in line with consumer emotion for design,Miao embroidery dragon pattern in Qingshuijiang River basin was taken as the research object to establish the correlation model between the shape elements and perceptual image of Miao embroidery dragon pattern.Firstly,according to the appearance morphological characteristics,the dragon pattern was disassembled into 8 categories of modeling elements,and 25 subcategories of modeling elements were summarized.The semantic difference method was used to obtain the perceptual evaluation vocabulary for Miao embroidery dragon pattern,and the two perceptual evaluation factors"appearance factor"and"temperament factor"were extracted through factor analysis to construct the two-dimensional image cognitive space of Miao embroidery dragon pattern.Based on quantitative theory I,the regression models of the dragon shape elements and the two perceptual factors were constructed respectively,and the models were verified to have high prediction accuracy.The model can realize the mutual transformation of consumer perceptual image and dragon design detail elements,and provide guidance for the application of traditional pattern in modern design.

关 键 词：苗绣 龙纹 纹样造型 感性工学 数量化理论Ⅰ 情感设计 

分 类 号：TS935.1[轻工技术与工程]