制度和企业家特征如何影响社会创业活跃度?——基于模糊集定性比较分析方法的研究  

How to Use“Jade of Other Mountains”in Cultural Resources?A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory

作　　者：张启迪 俞睿骁 苏中锋[1] Zhang Qidi;Yu Ruixiao;Su Zhongfeng(School of Management,Xi'an Jiaotong University,Xi'an 710049,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《外国经济与管理》2025年第3期19-32,共14页Foreign Economics & Management

基　　金：陕西省社会科学基金项目(2023R060);西安交通大学基本科研业务费党的二十大精神研究阐释专项项目(SK2022129)。

摘　　要：社会创业受制度要素和企业家特征的共同影响。本文整合关于制度与企业家特征的五个前因条件(政府行动主义、后物质主义价值观、创业教育、自我效能、失败恐惧),利用40个国家样本数据,应用fsQCA方法探究相关因素对社会创业活跃度的联动影响。结果表明:(1)单个前因条件无法成为产生高社会创业活跃度的必要条件,社会创业需要五个前因条件联动匹配;(2)高社会创业活跃度有三种驱动路径:规制缺乏下的规范——自我效能驱动型、规制缺乏下的认知——自我效能驱动型和规制支持下的认知——失败恐惧驱动型;(3)非高社会创业活跃度的驱动路径有两种,且与高社会创业活跃度路径存在因果非对称关系。本文突破了以往研究仅关注制度要素和企业家特征对社会创业独立影响的局限,有助于深入认识社会创业活跃度的驱动要素和路径,更好地解释国家间社会创业活跃度的差异,并为政府部门提升社会创业活跃度提供指导。Within the context of economic globalization,it is increasingly common for brands to use foreign cultural elements in their marketing activities.However,the reasons for the success or failure of brand cultural appropriation are not clear to academia or industry.The concept of“cultural appropriation”has been mainly used in the fields of art,cultural communication,and identity politics,but rarely in the field of marketing.By reviewing existing literature,the concept of“cultural appropriation”is defined and analyzed in the context of this paper.Then,in-depth personal interviews,online open-ended questionnaires,and second-hand online data are used to explore the impact mechanism and conditions of brand cultural appropriation on consumer responses using the grounded theory,and build the“brand cultural appropriation features–emotions stimulated by cultural appropriation–consumer responses”model.This paper advances the theoretical discussions on global brands and consumer behavior from the cultural perspective and has important practical implications for global brands to make better use of external cultural resources.

关 键 词：社会创业 制度要素 企业家特征 QCA方法 

分 类 号：F270[经济管理—企业管理]