基于改进市场法的A企业价值评估  

Value Assessment of Enterprise A Based on Improved Market Approach

作　　者：李诗岩 LI Shiyan(Beijing AmazGame Age Internet Technology Group Co.,Ltd.,Beijing 100043,China)

机构地区：[1]北京畅游天下网络技术集团有限公司,北京100043

出　　处：《商业观察》2025年第10期50-54,共5页BUSINESS OBSERVATION

摘　　要：文章基于改进市场法对A企业进行价值评估。首先,概述了传统市场法,介绍了改进市场法及其在游戏企业价值评估中的应用优势。其次,对A企业的概况和经营情况进行了简要描述。在评估过程中,详细阐述了评估指标、可比公司以及价值乘数的选取。最后,通过数据处理与模型构建、熵权赋值以及可比公司选择与目标公司估值等步骤,得出了A企业的价值评估结果。研究表明,改进市场法在游戏企业价值评估中具有较高的适用性和准确性,能够为投资者和决策者提供有益的参考。Based on the improved market approach,this paper evaluates the value of Enterprise A.First,this paper gives an overview of the traditional market approach,and introduces the improved market approach and its advantages in the value assessment of game enterprises.Then,it gives a brief description of the general situation and operation of Enterprise A.In the process of evaluation,this paper elaborates the selection of evaluation indicators,comparable companies and value multiplier.Finally,through the steps of data processing,model construction,entropy weight assignment,comparable company selection and target company valuation,the valuation results of Enterprise A are obtained.The research of this paper shows that the improved market approach has high applicability and accuracy in the value assessment of game enterprises,and can provide useful reference for investors and decision makers.

关 键 词：改进市场法 游戏企业 价值评估 A企业 熵权赋值 

分 类 号：F275[经济管理—企业管理]