文化产业数字化驱动与创新路径:以《黑神话:悟空》为例  

Digital-driven Innovation Pathways in the Cultural Industry:A Case Study of Black Myth:Wukong

作　　者：王超越 吕拉昌[1,2] Wang Chaoyue;Lv Lachang(College of Resources Environment and Tourism,Capital Normal University,Beijing 100048,China;Beijing Urban Innovation and Development Research Center,Beijing 100048,China)

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048 [2]北京城市创新与发展研究中心,北京100048

出　　处：《当代经济管理》2025年第4期54-60,共7页Contemporary Economic Management

基　　金：国家自然科学基金面上项目“中国三大城市群创新机制与空间组织模式的比较研究”(41971201)。

摘　　要：数字化与全球化浪潮下,文化产业正通过多元要素的协同创新构建新的高质量发展路径。文章基于《黑神话:悟空》这一典型案例,从技术创新、产业联动、资本整合与文旅融合等维度切入,探讨文化产业数字化驱动下的创新机制。文化知识产权作为凝聚传统文化符号、文学母题与艺术意象的综合性创意资产,借助虚幻引擎、人工智能等前沿技术实现现代化再现与跨区域传播,从而在全球市场中彰显更高的适应性与竞争力。资本赋能不仅为产业链整合与资源调配提供强劲动力,也推动文化知识产权在国际平台的传播拓展与协同创新。同时,将文化知识产权嵌入文旅产业生态,能有效扩展文化体验场域,增强地方经济活力与区域文化影响力。研究有助于深化对文化产业数字化转型过程的理解,为后续实践提供理论支撑和经验启示。Amid digitalization and globalization,the cultural industry is forging innovative pathways for high-quality development through the synergy of diverse elements.Using Black Myth:Wukong as a case study,this research examines the digital transformation of the cultural industry,focusing on technological innovation,industrial collaboration,capital integration,and the fusion of culture and tourism.Cultural intellectual property,encompassing traditional symbols,literary motifs,and artistic imagery,is reimagined and disseminated globally through advanced technologies such as Unreal Engine and artificial intelligence,enhancing its adaptability and competitiveness in global markets.Capital not only drives industry chain integration and resource optimization but also accelerates the global dissemination and collaborative innovation of cultural intellectual property.Embedding Cultural intellectual property within the cultural tourism ecosystem expands cultural experiences,revitalizes regional economies,and strengthens local cultural influence.This study deepens the understanding of the cultural industry’s digital transformation,and offers theoretical insights and practical guidance for future applications.

关 键 词：文化产业 数字化驱动 技术创新 传统文化 《黑神话:悟空》 

分 类 号：F49[经济管理—产业经济] G899[文化科学—体育学]