考虑非对称零售商和企业社会责任的再制造产品销售策略  

Selling strategies for remanufactured products considering asymmetric retailers and corporate social responsibility

作　　者：程永宏[1] 姚腾 潘佳欣 张云丰[1] CHENG Yonghong;YAO Teng;PAN Jiaxin;ZHANG Yunfeng(School of Economics and Management,Anhui Polytechnic University,Wuhu 241000,China)

机构地区：[1]安徽工程大学经济与管理学院,安徽芜湖241000

出　　处：《计算机集成制造系统》2025年第4期1461-1475,共15页Computer Integrated Manufacturing Systems

基　　金：安徽省哲学社会科学规划资助项目(AHSKYY2024D005);安徽省高等学校科学研究资助项目(2024AH040283);安徽省自然科学基金资助项目(1908085MG224)。

摘　　要：再制造产品的流通和消费是落实《循环经济促进法》和实现“双碳”战略目标的重要手段之一,同时越来越多的制造企业将社会责任融入其运营管理和决策目标。基于此,构建由承担企业社会责任(CSR)的制造商和非对称零售商组成的再制造供应链,分别建立再制造产品通过强势零售商和弱势零售商销售的模型,分析再制造产品在两种不同销售策略下制造商和零售商的最优决策及均衡结果,最后比较不同销售策略下再制造供应链的均衡结果。研究发现:制造商对再制造产品销售策略的选择与新产品的生产成本和其承担企业社会责任的程度有关,即在制造商承担企业社会责任的前提下,当新产品的生产成本较低时,再制造产品通过弱势零售商销售可以实现制造商、强势零售商、消费者和社会的四方共赢;当新产品的生产成本较高时,再制造产品通过强势零售商销售可以实现制造商、强势零售商、消费者和社会的四方共赢。研究结论可以为制造商在既承担企业社会责任又面临非对称零售商的市场环境下,为再制造产品销售策略的选择提供有益的管理启示。The distribution and consumption of remanufactured products are one of the key tools for implementing the“Circular Economy Promotion Law”and achieving the“dual carbon”strategic goals,while an increasing number of companies are integrating social responsibility into their operational management and decision-making objectives.In this context,a remanufacturing supply chain consisting of a Corporate Social Responsibility(CSR)manufacturer and asymmetric retailers was constructed.Two models in which remanufactured products were sold through a dominant retailer and a weak retailer were constructed respectively.The optimal decisions and equilibrium outcomes of manufacturer and retailers under two different selling strategies for remanufactured products were investigated.By comparing the optimal decisions and the equilibrium outcomes under different selling strategies for remanufactured products,the result showed that two key factors should be considered when the manufacturer chose the selling strategies for remanufactured products:the manufacturing cost of new product and the degree of CSR undertaken by the manufacturer.When the manufacturing cost of new product was relatively lower,selling remanufactured products through the weak retailer could achieve a“win-win-win-win”situation for the CSR manufacturer,the dominant retailer,consumer and society;when the manufacturing cost of new product was relatively higher,selling remanufactured products through the dominant retailer could achieve a“win-win-win-win”situation for the CSR manufacturer,the dominant retailer,consumer and society.The findings provided useful managerial insights for CSR manufacturer when making strategic choices for selling remanufactured products.

关 键 词：再制造 非对称零售商 企业社会责任 消费者剩余 社会福利 

分 类 号：F274[经济管理—企业管理] F270[经济管理—国民经济]